Latest Circs from ABC FAS-FAX Available on PlanET from Mediaspace Solutions.NORWALK Norwalk (nôr`wôk'). 1 City (1990 pop. 94,279), Los Angeles co., S Calif.; settled in the 1850s, inc. 1957. With the arrival (1875) of the Southern Pacific RR, it became a center for the dairy and logging industries, but , Conn. -- Newspaper advertising placement specialists Mediaspace Solutions(R) (MSS MSS - maximum segment size ) announced that they have updated their online media-planning tool PlanET(TM) with circulation data from the Audit Bureau of Circulation's (ABC's) FAS-FAX report for the period ending March 31, 2005. ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. released the data May 2. MSS Director of Research and Planning Jose Rodriguez The name José Rodríguez or Jose Rodriguez may refer to:
"This update is part of our regular data maintenance," Rodriguez said, "but it is made more significant by recent developments regarding newspaper circulations. We wanted advertisers and ad agencies to know that they can access these latest circulation figures on PlanET." PlanET, a free online media planning and estimating tool, gives users access to comprehensive information regarding the circulation, market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" and technical specifications of over 2,600 newspapers the company tracks in its database. After users select newspapers and create plans, the system returns an instant estimate for that plan. FAS-FAX, the industry standard for newspaper circulation reports, is, in fact, a survey of newspaper-submitted estimates that ABC subsequently verifies via audits. Rodriguez said that the FAS-FAX circulation update represents a small portion of the data that MSS tracks. "We get over 2,000 rate cards annually, and we get every data point into our database. These ABC papers, while they include all the biggest newspapers, are only about 25% of publications in our database." In addition to traditional daily newspapers, MSS also tracks weekly newspapers, alternative newspapers, "commuter" newspapers, Spanish-language newspapers, and a variety of other niche publications. About Mediaspace Solutions -- Mediaspace Solutions(R) (MSS) is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. that plans, buys, places and verifies newspaper advertising campaigns for agencies and advertisers nationwide. Combining expert knowledge, powerful technology and a revolutionary pricing model, MSS simplifies the process of buying local newspapers, bringing efficiency to agencies and advertisers and delivering an incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. revenue stream to publishers. MSS PlanET(TM), the company's online newspaper planning and estimating tool, provides advertisers with instant access to key planning information. The company also offers MSS Standby standby Medtalk adjective Referring to the immediate availability of a certain specialist–anesthesiologist, surgeon, who can be deployed in a medical emergency. Cf Concurrent. (TM), a service that lets advertisers determine the price at which they offer ads to newspapers. For more information, visit the company's website at www.mediaspacesolutions.com. |
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