Latest COLLOQUY Issue Highlights Entertainment Loyalty Programs.Business Editors CINCINNATI--(BUSINESS WIRE)--Nov. 1, 2001 COLLOQUY col·lo·quy n. pl. col·lo·quies 1. A conversation, especially a formal one. 2. A written dialogue. [From Latin colloquium, conversation; see (R) (www.colloquy.com) the leading loyalty marketing publication today unveiled its fall issue featuring loyalty programs from around the globe with a special emphasis on entertainment marketing. "People of the world have been hit hard in recent months. With increased stress at work, faltering economies and less fun money in consumer pockets, loyalty marketing strategy makes more sense than ever for entertainment properties," notes COLLOQUY Managing Editor, Kelly Kel·ly , Ellsworth Born 1923. American abstract painter and sculptor whose works are characterized by flat color areas with sharply defined edges. Kelly, Emmett 1898-1979. Shermach. The latest issue of COLLOQUY -- now online at www.colloquy.com looks at: Loyalty Programs Gain Strong "Roll" for Entertainment Marketing -- COLLOQUY explores how entertainment companies such as Harrah's and General Cinema add sparkle See SPARQL. to their loyalty programs and keep the customer magic alive. Santa Anita Santa Anita may refer to:
Thoroughbred Thoroughbred Light breed of racing and jumping horse descended from three desert stallions brought to England between 1689 and 1724. Thoroughbreds have a delicate head, slim body, broad chest, and short back. Most are bay, chestnut, brown, black, or gray. Club, Pacific Bell (San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden ) Giants Rewards, and YOUtopia, the virtual loyalty program for 12- to 24-year-olds, are also highlighted. COLLOQUY Q & A with Kathy Marryat of American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. -- Blue for Music, the American Express smartcard initiative, includes a discount-based loyalty promotion with Virgin Megastores in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Kathy Marryat, vice president of Blue marketing, talks to COLLOQUY about the challenges and opportunities of this ambitious marketing effort. Online Exclusive: Loyalty in Sports: The Ultimate Customer Lock In? -- COLLOQUY's European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. correspondent, Peter Wray, interviews marketers who are taking to the field to leverage team relationships with their fans. There are few neutral observers at the rough-and-tumble games, and it's high time team management rewarded and recognized the biggest fanatics. Read this story online only, at www.colloquy.com. Direct vs. Loyalty: What's the Difference? -- Contributor Tom Rapsas discusses the nuances of developing compelling loyalty marketing communication and collateral materials and how it differs from traditional direct marketing. About COLLOQUY: For more than a decade, COLLOQUY has been the voice of the loyalty marketing industry, providing educational and research services on a global basis, and offering substantial news, research libraries and program archives to qualified subscribers. Print and online subscriptions are available at www.colloquy.com or by calling 866-818-1151. Reader participation is invited at info@colloquy.com. About Frequency Marketing, Inc.: COLLOQUY is published by Frequency Marketing, Inc., a global provider of resources and technology for the design, implementation and management of loyalty marketing programs that recognize and reward customers based on their purchase behavior. FMI's Loyalty Solutions Platform(TM) allows companies to create and quickly launch flexible, fully customized loyalty programs that can support even the most creative program rules and structures. More information is available at www.frequencymarketing.com. |
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