Larry Chase's new book promises to be your own "personal Web assistant". (Online Research).Permit me to briefly review my following review. The author makes no apology for veering into the commercial zone and then swerving around a copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. workshop and barely providing a critical analysis. But let it be. We have profiled (NL/NL 3/31/02) and mentioned the multi-talented and highly successful Larry Chase in these pages before. A former Madison Avenue Madison Avenue, celebrated street of Manhattan, borough of New York City. It runs from Madison Square (23d St.) to the Madison Bridge over the Harlem River (138th St.). In the 1940s and 50s, some of the major U.S. ad man, Chase publishes the online Web Digest for Marketers (http://wdfm.corn). Any doubt or unfamiliarity about his marketing skills quickly evaporates by reading his online sales letter for his new book, Larry Chase's Need-to-Know Marketing Sites. Here are five of the most prominent heads from the first page. Don't take this as a commercial--but in full disclosure we are selling this book, for your convenience and our benefit. The copywriting is so clear, direct, and informative that it begs to be reproduced (take that any way you wish). Just Published! The Digital Desktop Survival Guide for Professionals Who Don't Have Time To Waste Click here for complete testimonials from marketing pros... It's Like Having a Personal Web Assistant on Your Computer Every Time You Boot Up * 33 Key Marketing Categories * Over 400 Hand-picked Marketing Websites * Concise, Expert Reviews * Hundreds of Essential Hot-Links ...and Much, Much More! Chase peppers his promotion letter with testimonials from some of the biggest names in direct marketing--each of them as Anglo-Saxon-concrete as Chase ("Boot Up" instead of "Turn On Your Computer," for example). Try to find an abstract or unneeded word. Look what you get when you ask the experts themselves for blurbs (each apparently trying to out-write the others): "Do not hesitate. This is vital, powerful and essential for anyone who calls themselves a marketer. A bargain at any price, Larry's stuff is a steal." --Seth Godin, web pioneer, globally acclaimed author of "Permission Marketing" and "Unleashing the Ideavirus." "Let's face it. Direct marketing is now inseparable in·sep·a·ra·ble adj. 1. Impossible to separate or part: inseparable pieces of rock. 2. Very closely associated; constant: inseparable companions. from...online marketing. Thank heaven for Larry's 'Need-to-Know' guide. It's the right-there, right-now guide...that I've been wishing for. --Mac Ross, Strategist strat·e·gist n. One who is skilled in strategy. Noun 1. strategist - an expert in strategy (especially in warfare) strategian market strategist - someone skilled in planning marketing campaigns , Direct Marketer, Copywriter. And this from Ken Magill, editor at large, DM News: "Larry Chase is like Lewis and Clark for online marketers... [His new guide] will plug you into a slew of useful--and often free!--online resources you had no idea existed." How does one review a 111-page annotated directory of "400 hand-picked marketing web sites"? For starters, don't go to the print version for an index. There isn't one. Chase originally published this book online as a PDF file See PDF. , figuring many of his 40,000 subscribers would like it that way. Many, though, asked for a print edition, so he got a print-on-demand vendor to produce a comb-bound version. The search feature on the electronic edition obviates the need for an index. Also missing from the print edition, of course, are the online version's built-in links and the "find" feature. Both versions, though, do come with a free CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). version. In their preface pref·ace n. 1. a. A preliminary statement or essay introducing a book that explains its scope, intention, or background and is usually written by the author. b. An introductory section, as of a speech. 2. to Need-to-Know Marketing Sites, editors Chase and Eileen Shulock write, "Over the past seven years of research, we have reviewed more than 5,000 marketing-related sites for publication in WDFM WDFM Web Digest For Marketers WDFM Withdrawn from Marketing . That treasure trove TREASURE TROVE. Found treasure. 2. This name is given to such money or coin, gold, silver, plate, or bullion, which having been hidden or concealed in the earth or other private place, so long that its owner is unknown, has been discovered by accident. of archived reviews was (like the web itself) almost too useful, in that it contained so very many excellent sites that we often had a hard time find the exact resource we had in mind." And that's the beauty of this directory--it has cut through the lush jungle of offerings on the web to present the user with the very best. In the words of David Garfinkel, copywriter and direct response marketing consultant, "Larry, your 'Need-to-Know Marketing Sites' made me look like a veritable genius! ...Crucial information to my client ... that will make him tens of thousands of extra dollars this year." Print version costs $169.95. PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. is $99.95. Both come with free $99.95 CD-ROM. Order on enclosed en·close also in·close tr.v. en·closed, en·clos·ing, en·clos·es 1. To surround on all sides; close in. 2. To fence in so as to prevent common use: enclosed the pasture. Marketplace. Or telephone NL/NL, 845-876-5222. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion