Langnese delivers Milchzeit in Germany with new six-pack of kid-size Happy Milk.

Langnese, Unilever's German ice cream subsidiary, has a new product that it predicts will please both children and parents. It sees Milch Zeit as a between-meals snack that the youngsters will enjoy while giving them plenty of calcium-rich milk.

Milchzeit, literally "Milk Time," is a milk ice, produced without artificial coloring or aromas, that offers kid-size portions and takes account of a child's nutritional needs. It comes in vanilla, chocolate and strawberry flavors.

The product is being offered in 1,000-ml household packages, one for each flavor, and as three novelty multipacks. The Happy Milk multipack contains six vanilla ices on a stick, shot through with bits of wheat cookie and with a peak coated in chocolate glaze. The Milch-Fruchten multipack contains four child-size cups of vanilla ice with strawberry sauce, and the Mini Milk multipack features an assortment of 12 milk ices on a stick, four of each of the flavors.

Each element of the Milch-Fruchtens and Happy Milks, and two scoops from the household pack, contain as much calcium as a glass of milk. The Mini Milks are 70% milk.

The product launch was supported with TV spots, PR efforts and Internet promotions. The household packs are suggested for retail at 1.99 euros; the Milch-Fruchten, Happy Milk and Mini Milk multipacks sells for 2.49 euros.