Landor Associates Relocates Its Cincinnati Office to the Historic Shillito Building.

Business Editors

CINCINNATI, Ohio--(BUSINESS WIRE)--April 6, 2001

A New Office and a Branding Consultancy Firm's Old Tradition

Provides World-Class Service and Expertise to Client Base

Landor Associates, the world's preeminent branding and strategic design consultancy, announced today the opening of its new office in downtown Cincinnati. Landor Cincinnati's move institutes the company's presence in the Midwest region where major clients such as Procter & Gamble, General Electric and Kroger are located. Landor Cincinnati has had dynamic growth from 35 to more than 80 employees within the past five years.

"Our new office move and expansion to the Shillito building is representative of the tradition and success Landor thrives on," commented Clay Timon, president and CEO of Landor Associates. "Expanding into the Midwest shows our commitment to our clients and growth in our relationships. This is what makes Landor a world-class business."

Built in the 1920's, the new office space was formerly a department store called "Shillito's." The austere and pressed-brick facades suggest an element of history and the building's timelessness. With a six-story Victorian atrium and structures inspired by Pre-Columbian Mexican design, this building is truly a landmark of the past. Shillito's was one of the first to be created in the Chicago commercial style, possessing traits of Art Deco, a modern design surge popular in the 1980's. Now the space is renovated into lofts located on the upper level and businesses on the lower levels. Lupe Lopez, project manager of KZF Design, worked closely with Landor on the new office revitalization.

"We're delighted to have a company such as Landor, with its global presence and prestige, invest in the renaissance of our downtown," said Cincinnati Mayor Charlie Luken. "With all that the great city of Cincinnati has to offer, we expect Landor to be the "anchor tenant" in this beautifully revitalized department store that will draw more members of corporate America to this emerging core business area."

Landor Associates intentionally chose this space because of its architectural distinctiveness and historical connection to Cincinnati's past. Shillito's building and Landor's company tradition together will provide a strong foundation for growth and progress in this dynamic city.

"We are thrilled to have our presence grow in the Midwest," said Phil Duncan, managing director of Landor Cincinnati. "Seven of the Fortune 500 Companies are headquartered here and the manufacturing and retail industries in the Midwest are developing rapidly. Our relocation into the city demonstrates our long-term investment in wanting to become part of the revitalization of Cincinnati and downtown."

About Landor Associates

Landor Associates is one of the world's leading branding and design consultancies. Founded in 1941, Landor pioneered many of the research, design and brand consulting methodologies that are now standard in the global branding industry. We take a holistic approach to brand creation and management -- using design, research, naming, packaging, as well as environmental and digital branding -- to help companies build brand power and communicate with their audiences more effectively. Landor has a global network of offices and an unrivaled client portfolio that includes such names as FedEx, Hilton, Microsoft, BP, The Olympic Games, Alamo, Procter & Gamble, Netscape, Brasil Telecom and Coors.

Landor is part of Young & Rubicam Inc., which has 340 offices in 73 countries around the world. Young & Rubicam is a member of WPP Group plc, the world's largest marketing services group.

For more information, please call 888/2LANDOR or go to www.landor.com.