Land O'Lakes Purina Mills selects Swanson Russell Associates (SRA) to provide communications and marketing services in promoting its swine division feed and products.

Land O'Lakes

This article is about the growers cooperative; for the Florida town, see Land O' Lakes, Florida, for the Wisconsin town, see Land O' Lakes, Wisconsin.

Land O'Lakes Purina Mills selects Swanson Russell Associates (SRA SrA
abbr.
senior airman ) to provide communications and marketing services in promoting its swine division feed and products. SRA will provide Land O'Lakes Purina Mills with marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales services for both brands of swine feeds, including literature and brand development.

The SRA team on the account includes Wes Neuhaus, Mgt Rep; Chris Raun, Acct Supvr, and Jon Petersen, Media Planner/Strategist.

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Title Annotation:	AGENCY NEWS
Publication:	Agri Marketing
Date:	Oct 1, 2006
Words:	66
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Topics:	Advertising agencies Livestock industry Marketing Marketing industry Pet supplies industry Marketing Pork industry Marketing Swine Marketing

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