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Land O'Lakes (LOL) Foundation.


Lydia Botham is named Exec Dir of the Land O'Lakes
This article is about the growers cooperative; for the Florida town, see Land O' Lakes, Florida, for the Wisconsin town, see Land O' Lakes, Wisconsin.
Land O'Lakes
 (LOL "Laughing out loud" or "lots of luck." See digispeak.

(chat) LOL - "laughing out loud", or "lots of love" or "luck".
) Foundation, the charitable arm of LOL. She replaces Bonnie Bassett, who is retiring after 10 years at the helm of the organization.

She was most recently a Comms Dir within LOL Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information.  department. Prior to that, Botham was Dir of LOL Test Kitchens and Consumer Affairs department.

Botham's new responsibilities include managing LOL Foundation's charitable giving, which is 2% of the company's annual pretax earnings. She also will lead the company's community relations efforts, oversee its food donations and coordinate its annual United Way campaigns and will continue to lead media and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most .
COPYRIGHT 2006 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:MARKETING NEWS; appointment of Lydia Botham
Publication:Agri Marketing
Article Type:Brief article
Date:Oct 1, 2006
Words:106
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