Lake Champlain Chocolates Boosts Online and Retail Sales Through Bronto Email Marketing.LCC (Leadless Chip Carrier, Leaded Chip Carrier) See leadless chip carrier, CLCC and PLCC. 1. LCC - Language for Conversational Computing. Written at CMU in the 1960's. Increases Sales by 50% with Bronto's Segmentation Tools DURHAM, N.C. -- Bronto Software, Inc. today announced that Lake Champlain Chocolates Lake Champlain Chocolates is a privately held chocolate manufacturer located in Burlington, Vermont. The company handcrafts over one million pounds of gourmet chocolates each year. Their products are sold nationally through independent specialty food retailers. (LCC), a Vermont-based premium gourmet chocolate maker, recently selected Bronto's email marketing solution to increase its online sales, improve the quality of interaction with its customers, and generate awareness for its holiday offerings. Industry forecasts for the holiday season bode well for Bronto's online retail customers such as LCC. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the "Online Holiday Retail Forecast: 2006" study recently conducted by JupiterResearch, a record 114 million users will buy online during the holidays. With the National Retail Federation's 2006 "Holiday Consumer Intentions and Actions Survey" showing that 47% of consumers are planning to purchase holiday items online, it is more important than ever for customers like LCC to employ email as part of their overall strategic marketing program. After reviewing other email marketing vendors, LCC chose Bronto because of its easy-to-use interface, competitive pricing, and feature set designed around the needs of online retailers. "Based on Bronto's proven success with other online retailers and our initial results, we are confident the partnership will allow us to drive our online sales forward and greatly increase our brand awareness," said Greg Tickle, loyalty direct marketing coordinator for LCC. "Bronto makes it easy for us to present our company and products well." LCC utilizes Bronto's robust segmentation tools by maximizing sales conversions through targeted email campaigns based on customer attributes and past email behavior. For example, LCC typically sends an initial email to customers on the first Tuesday First Tuesday is a networking forum for technology entrepreneurs, companies seeking venture capital, investors and related service providers. Founded in 1998, First Tuesday now has 38,000 members and the 10 branches across Europe host meetings on the first Tuesday every month. of each month. After two weeks have elapsed e·lapse intr.v. e·lapsed, e·laps·ing, e·laps·es To slip by; pass: Weeks elapsed before we could start renovating. n. , LCC runs Bronto's segmentation tool to identify those customers that did not open the initial email. LCC then resends the same email using a different subject and as a result has seen associated sales increase 50% while operating costs operating costs npl → gastos mpl operacionales are kept the same. "We weren't even aware of this particular segmentation option until Bronto's account management team approached us with different ways we could further maximize our outreach," noted Tickle. "This level of proactive customer service is unparalleled and is what keeps us a very happy Bronto customer." In addition to segmentation, Bronto's comprehensive reporting features allow LCC to easily analyze the effectiveness of special promotional campaigns. Reporting provides valuable insights into how customers move from email messages through the website and ultimately lead to a sale. LCC adjusts their email campaigns accordingly and as a result has experienced increased open rates, deliverability, and response rates. "We're excited to be working with LCC and further solidify our position as a leading email marketing solution for online retailers," stated Joe Colopy, Bronto CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "An increasing number of online retailers like LCC realize it is critical to have a full-feature email marketing solution to maximize their sales, especially around the holiday season." About Lake Champlain Chocolates Lake Champlain Chocolates offers sweet indulgences that capture the essence of Vermont, the tradition of making fine chocolate, and the pride that goes into each bite. Preservative-free and Kosher-certified, LCC chocolates are crafted in small batches from the finest quality Belgian chocolate and select natural ingredients including local Vermont cream, sweet butter, maple syrup maple syrup: see under maple. , and honey. LCC chocolates are available online at www.lakechamplainchocolates.com, toll-free at 1-800-465-5909, as corporate gifts & wedding favors Wedding favors are small gifts given as a gesture of appreciation or gratitude to guests from the bride and groom during a wedding ceremony or a wedding reception. The tradition of distributing wedding favors is a very old one. , at three company-owned retail stores in Vermont, and nationwide at specialty food & gift stores and upscale hotels & inns. About Bronto Bronto Software, Inc. provides email marketing software to more than 600 online retailers, interactive agencies, and marketing departments around the world. Bronto's Web-based application See Web application. and industry-leading customer service give marketers the tools and support needed for successful, permission-based email marketing programs. Bronto Software was founded in 2002 and is headquartered in Durham, North Carolina Durham is a city in the U.S. state of North Carolina. It is the county seat of Durham CountyGR6 and is the fourth-largest city in the state by population. . Current Bronto customers include Ogilvy PR, Trek Bikes, Lending Tree, JPMorgan Chase JPMorgan Chase (NYSE: JPM TYO: 8634 ) is one of the oldest financial services firms in the world. The company, headquartered in New York City, is one of the leaders in investment banking, financial services, asset and wealth management and private equity. With assets of $1. Vastera, Duke University, and more. For more information, visit www.bronto.com. Bronto - Better Email Marketing |
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