Label Revenue Growth from Ringtones is Expected to Stop When The Format Replacement Cycle is Complete.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c39605) has announced the addition of Webtone: The New Ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. ? The Opportunity for Webspace Personalisation to their offering. Topics Covered: --Opportunity Description --User Experience --Underlying Technology --Market Size --Route to Market --Viral Marketing Comprising ringtones, ringbacks, wallpaper wallpaper was used in Europe in the 16th and 17th cent. as an inexpensive substitute for costly hangings. The French developed marbled papers, introduced from the East via Italy and used at first for box coverings, into larger sheets for wall coverings and also made and text tones, the mobile personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. category is approaching maturity and lacks an obvious growth path. Record labels have been enjoying explosive growth in ringtone revenues because of a format replacement cycle which is resulting in the ringtone market migrating from the polyphonic The ability to play back some number of musical notes simultaneously. For example, 16-voice polyphony means a total of 16 notes, or waveforms, can be played concurrently. format, where labels earn nothing, to real music ringtones where labels earn a royalty. When this format replacement cycle has been completed, record label revenue growth from ringtones will stop - abruptly. Therefore, a key question facing strategy executives is whether a completely new category might exist, which also lends itself to music-based personalisation and which could be pursued without cannibalising existing ringtone revenue streams? We have recently become aware of a new category that appears to fit the bill and so we have prepared this report which outlines our thinking about the opportunity, the underlying technology, the route to market and its potential size. Still at the formative formative /for·ma·tive/ (for´mah-tiv) concerned in the origination and development of an organism, part, or tissue. stage, this opportunity falls within the online arena and offers opportunities for records labels, online brands and would-be platform providers while also containing a powerful email-based viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. element. For more information visit http://www.researchandmarkets.com/reports/c39605 |
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