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La-Z-Boy of Monroe, MI, which recently sold American of Martinsville, continued its transformation with the recent merger of its Pennsylvania House and Clayton Marcus divisions.


La-Z-Boy of Monroe, MI, which recently sold American of Martinsville, continued its transformation with the recent merger of its Pennsylvania Pennsylvania (pĕnsəlvā`nyə), one of the Middle Atlantic states of the United States. It is bordered by New Jersey, across the Delaware River (E), Delaware (SE), Maryland (S), West Virginia (SW), Ohio (W), and Lake Erie and New York  House and Clayton Marcus divisions. Both product tines will be overseen by Mae McCall, president of Clayton Marcus, but will maintain separate marketing and sates teams. Kurt Darrow, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of La-Z-Boy, said, "Operating in the higher end Coordinates:
For other places with the same name, see Billinge.
Higher End or Billinge Higher End is a district of the Metropolitan Borough of Wigan, in Greater Manchester, England.
 of the market, the two companies have a similar product line focus and customer base. The combining of these companies will enable us to Leverage the best of marketing, merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 and manufacturing within each and will improve our product offering to our dealers and consumers."
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:BUSINESS DIGEST
Publication:Wood & Wood Products
Date:Sep 1, 2006
Words:104
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