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La Senza signs master-license agreement for Japan.


MONTREAL--(BUSINESS WIRE)--June 25, 1997--(ME;TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
 SZS SZS Stahlbau Zentrum Schweiz (Swiss Institute of Steel Construction)
SZS Studienzentrum für Sehgeschädigte (German: Study Center for Visually Handicapped, Universität Karlsruhe) 
 ) La Senza La Senza is a large Canadian lingerie chain which specialises in high street stores and internet shopping. Since its first store opened in 1990 the company has grown to include around 300 stores in Canada and another 300 stores in 30 other countries worldwide.  lingerie -- a division of Suzy Shier shi·er  
adj.
A comparative of shy1.
 Limited of Montreal Of Montreal is an American indie pop band formed in Athens, Georgia, fronted by Kevin Barnes. It was among the second wave of groups to emerge from The Elephant 6 Recording Company. , Canada -- announced today that it has signed a master-license agreement with Miyairi & Co., Ltd. of Tokyo, to open La Senza lingerie shops throughout Japan.

The first shop will open by early Spring 1998.

The announcement was made by Laurence Lewin, President of La Senza, at Suzy Shier Limited's Annual General Meeting in Montreal on June 25.

"We are very excited to announce our first international licensing agreement for La Senza," said Mr. Lewin. "Japan is a large, affluent market and a key, strategic territory for La Senza's international expansion."

"This agreement is a critical step in our strategy to build alliances with established international companies to export the La Senza retail concept and our exclusive, own-branded merchandise around the world," continued Mr. Lewin. "Such alliances will be an important revenue source for the company, and will also benefit our Canadian suppliers."

La Senza is Canada's leading lingerie retailer, with 124 La Senza stores across Canada, 42 stores in the United Kingdom operated by its U.K. subsidiary, La Senza plc, and 42 Silk & Satin lingerie stores across Canada. All are subsidiaries of Suzy Shier Limited, which is traded on the Montreal and Toronto Stock Exchanges Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 (Stock Symbol: SZS).

CONTACT: Strategic Objectives Inc.

Deborah McNorgan, 416/ 366-07735

416/ 366-2295 (FAX)

mail@strategic-objectives.com

or

Strategic Objectives Inc.

Barry Waite, 416/ 366-7735

416/ 366-2295 (FAX)

mail@strategic-objectives.com

or

Strategic Objectives Inc.

Deborah Weinstein, 416/ 366-7735

416/ 366-2295 (FAX)

mail@strategic-objectives.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 25, 1997
Words:260
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