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La Opinion goes Gray. (Media).


La Opinion has joined with the American Association of Retired Persons American Association of Retired Persons: see AARP.  -- now officially called AARP AARP, a nonprofit, nonpartisan national organization dedicated to "enriching the experience of aging"; membership is open to people age 50 or older. Founded in 1958 by Ethel Percy Andrus as American Association of Retired Persons, AARP now has over 30 million  -- in developing a quarterly magazine for Latinos 50 and older.

Editors and reporters at the local Spanish-language daily are providing content for Segunda Juventud, which means "second youth."

The first issue of the bilingual magazine recently went out to 250,000 AARP members in L.A., New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Miami and in Texas and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. . AARP Publications plans to double the circulation for the second issue.

While the relationship is now limited to editorial content, La Opinion and AARP Publications are considering extending the partnership to other areas, including advertising sales. Officials would not disclose the financial figures for the deal.
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Author:Peschiutta, Claudia
Publication:Los Angeles Business Journal
Date:Feb 18, 2002
Words:116
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