La Jolla Diagnostics Inc. Announces Addition of New Products.Business Editors/Health & Medical Writers LA JOLLA, Calif.--(BW HealthWire)--Feb. 22, 2000 La Jolla Diagnostics Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :LAJD), announced today the addition of several new products and the acquisition of certain marketing rights. AllerSpray, developed by La Jolla Diagnostics, is a sub-lingual spray used to obtain relief from symptoms associated with allergies. The original concept behind AllerSpray was developed by Robert Hamburger, MD, a world renowned leader in the field of allergies and now Professor Emeritus at the University of California, San Diego UCSD is consistently ranked among the top ten public universities for undergraduate education in the United States by U.S. News & World Report.[3] It is a Public Ivy. [1] For graduate studies, most of UCSD's Ph.D. . "The addition of AllerSpray to our nutraceutical line is important for several reasons." said Stephen Roberts, MD, President. "American healthcare consumers, especially aging baby-boomers, increasingly seek effective, natural alternatives to pharmaceuticals. Dr. Hamburger's association with this product will bring instant credibility among allergists worldwide. Also, our MigraSpray marketing efforts will be greatly enhanced by the availability of a new product for which there is a very broad market. This is the first of several such new products we expect to make available over the next few months." Non-prescription allergy products account for more than $6 billion per year in U.S. sales. The Company has also obtained certain distribution rights for all of the soy-based meat analog products currently manufactured by Lumen Foods, including the entire line of "Heartline Meatless Meats" and "Stonewall's Jerquee," the best-selling soy snack in the U.S. In addition, Lumen Foods will manufacture a new jerky analog product, "Big Chunk" exclusively for the Company. This product will be fortified fortified (fôrt adj containing additives more potent than the principal ingredient. with the USRDA USRDA United States Recommended Daily Allowance of 14 vitamins, and will carry the health claim recently approved by the FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. , "25 grams of soy protein each day significantly reduces the risk of coronary heart disease coronary heart disease: see coronary artery disease. coronary heart disease or ischemic heart disease Progressive reduction of blood supply to the heart muscle due to narrowing or blocking of a coronary artery (see atherosclerosis). ." Traditional jerky-type snacks are the third best selling snack category in the U.S. and represent an $800 million dollar per year market. Terms of these agreements were not disclosed. Lumen Foods (www.soybean soybean, soya bean, or soy pea, leguminous plant (Glycine max, G. soja, or Soja max) of the family Leguminosae (pulse family), native to tropical and warm temperate regions of Asia, where it has been .com) is recognized as a world leader in the manufacture of innovative, high quality, soy-based meat analogs. Its founder, Greg Caton, has been an active proponent of the ecological and health benefits of soy use for over 10 years, and currently serves on the Company's board of directors. "We are exceptionally pleased to be associated with Mr. Caton and his company." said Don Brucker, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "His talents in both marketing and new product development are substantial, and are greatly appreciated during this time of rapid change for the Company. That his long-held position on the health benefits of soy has, after 10 years, been affirmed by the FDA simply adds to his already long list of accomplishments." La Jolla Diagnostics is an emerging company engaged in the development and marketing of health care products, and through its subsidiary DiagnosTech Inc., state-of-the-art rapid diagnostic tests including a unique proprietary test for active tuberculosis. Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Investors are cautioned that such forward-looking statements involve risk and uncertainties. |
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