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LURTON RETIRES AS JOSTENS CHAIRMAN, CEO; OUTSIDE DIRECTOR JENSEN NAMED CHAIRMAN; BOARD TO CONDUCT SEARCH FOR CEO SUCCESSOR

 MINNEAPOLIS, Oct. 28 /PRNewswire/ -- Jostens Inc. of Minneapolis (NYSE: JOS) today announced that H. William Lurton, its chairman and chief executive officer, has retired as an officer of the company. He advised the shareholders of the company this morning at the Jostens annual meeting.
 Lurton, 64, has been with the company since 1955 in various capacities and has been chief executive officer since 1972. At today's meeting, he was re-elected a director and will continue as a consultant to the company during the transition to new leadership.
 Robert P. Jensen, a director since 1980, was elected chairman of the board and of a newly formed Executive Committee, two responsibilities of which will be to conduct a search for a CEO and to perform the functions of that office.
 Robert C. Buhrmaster was elected to the board and re-elected president and chief operating officer, responsibilities he has had since June 1993. He will be among the candidates considered for CEO, the company said.
 The members of the Executive Committee, in addition to Jensen, are the company's other independent directors: Lilyan H. Affinito, William A. Andres and John W. Stodder.
 Jostens, a Fortune 500 company, is a leading provider of products and services for the youth, education, sports award and recognition markets. The company reported sales last year of $915 million.
 -0- 10/28/93
 /CONTACT: media, Kevin Whalen, 612-830-3251; or investor, Robb Prince, 612-830-3262; both of Jostens/
 (JOS)


CO: Jostens Inc. ST: Minnesota IN: LEI SU: PER

CP-DB -- MN011 -- 8015 10/28/93 14:11 EDT
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Publication:PR Newswire
Date:Oct 28, 1993
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