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LUCKY STORES ANNOUNCES PLANS TO BUILD URBAN SAN DIEGO STORE; NEIGHBORHOOD SUPERMARKET PLANNED FOR SOUTHCREST AREA RESIDENTS

 LUCKY STORES ANNOUNCES PLANS TO BUILD URBAN SAN DIEGO STORE;
 NEIGHBORHOOD SUPERMARKET PLANNED FOR SOUTHCREST AREA RESIDENTS
 DUBLIN, Calif., Oct. 28 /PRNewswire/ -- In a move that could create up to 200 jobs in the San Diego area, Lucky Stores Inc. announced today its intentions to build a large prototype store in a state enterprise zone located in the city's culturally mixed Southcrest neighborhood. Lucky Stores would be the first major supermarket to open in San Diego's inner city in 25 years.
 The supermarket project is a joint venture between Lucky Stores, headquartered in Dublin, Calif., and the V. Gordon Group Inc., a development company located in San Diego. The Lucky Stores - V. Gordon Group partnership is currently working with the Southeast Economic Development Corp. in securing the necessary agreements that will allow store construction to begin as soon as possible, according to Lawrence Del Santo, chief executive officer of Lucky Stores.
 "We are pleased to have the opportunity to be a part of the revitalization of the Southcrest area, and to provide a close, competitively priced place to shop for the residents of that community," says Del Santo.
 In April, Lucky Stores was the first major chain since the Watts riots in 1965 to open a store in South-Central Los Angeles. The residents of the community in which the store is located, Baldwin Hills, coordinated a grassroots letter writing campaign involving thousands urging Lucky to do business there.
 "The Baldwin Hills store ranks in our chain's top 10 percent in terms of volume. We see urban communities as potentially profitable, and are looking into other such areas for possible future development," says Del Santo.
 According to Virgil Gordon, president of the V. Gordon Group, community residents currently have to travel up to four miles to shop at a major supermarket.
 "The arrival of Lucky Stores into the Southcrest community would be a welcome one," says Gordon, who is a 30-year San Diego resident. "With this project, the company has demonstrated a commitment to the redevelopment of Southcrest and the surrounding area, something no other business has done since the '60s."
 Lucky Stores, a wholly owned subsidiary of American Stores (NYSE: ASC), is California's largest supermarket chain, currently operating more than 430 stores and employing 45,000 people in California and Southern Nevada.
 -0- 10/28/92
 /CONTACT: Judie Decker of Lucky Stores, 510-833-6322, or Christina Jennings of The Spindler Organization, 213-930-0811, for Lucky Stores/
 (ASC) CO: Lucky Stores Inc. ST: California IN: REA SU:


JL-EH -- LA038 -- 6181 10/28/92 15:52 EST
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Publication:PR Newswire
Date:Oct 28, 1992
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