LOVE RIDE STILL ON A GOOD ROLL FOR 20TH TIME.
Byline: Michael Gougis Staff Writer
If truth be told, the first Love Ride fund-raiser organized by Harley-Davidson of Glendale owner Oliver Shokouh seemed like a good way to help muscular dystrophy muscular dystrophy (dĭs`trōfē), any of several inherited diseases characterized by progressive wasting of the skeletal muscles. There are five main forms of the disease. research - and his own business - at the same time.
``It was our effort to help the Harley-Davidson Motor Co., which had become a corporate sponsor of the Muscular Dystrophy Association The Muscular Dystrophy Association (MDA) is an organization founded in 1950 which combats muscular dystrophy and diseases of the nervous system and muscular system in general by funding research, providing medical and community services, and educating health professionals , and to improve the image of motorcyclists. We're not all 1 percenters,'' said Shokouh, 57, of Glendale.
``It was also to help publicize my business, to be honest,'' he added.
Mission accomplished, on all fronts.
Shokouh's dealership will be the most popular motorcycle destination in the state - and maybe the country - Sunday, when an estimated 20,000 motorcyclists from all over the world descend upon the Glendale shop.
From there, they will caravan 50 miles to Castaic Lake Castaic Lake is a lake on Castaic Creek formed by Castaic Dam, in northwestern Los Angeles County, California, near the town of Castaic. The 323,700 acre foot lake (399,000,000 m³) is the terminus of the West Branch of the California Aqueduct, though some comes from the 154 mi² for an afternoon of music, food and companionship - an annual tradition for the past 20 years.
The event, which has raised more than $15 million for charity, drew about 400 riders in 1984, its first year. Shokouh's dealership had sponsored some rides prior, but hadn't done anything in 1983.
A fortunate confluence of events in those early years helped the ride grow into the largest motorcycle fund-raising event in the world.
A group of senior executives from Harley-Davidson bought the company back from the multinational corporation multinational corporation, business enterprise with manufacturing, sales, or service subsidiaries in one or more foreign countries, also known as a transnational or international corporation. These corporations originated early in the 20th cent. AMF AMF ACE (Allied Command, Europe) Mobile Force
AMF Autorité des Marchés Financiers (French)
AMF Action Message Format
AMF Arab Monetary Fund
AMF Asian Monetary Fund
AMF Autocrine Motility Factor . ``The Eagle Flies Alone'' became their rallying cry Noun 1. rallying cry - a slogan used to rally support for a cause; "a cry to arms"; "our watchword will be `democracy'"
war cry, watchword, battle cry, cry
catchword, motto, shibboleth, slogan - a favorite saying of a sect or political group
2. . The HOGs - Harley Owners Groups, associations of Harley owners - were formed. Today, they claim more than a half-million members.
In 1983, the company successfully lobbied for higher tariffs on Japanese motorcycle imports, giving the new owners some breathing room to improve what were, at the time, fine Harleys but dreadful motorcycles.
And positive publicity from events like the Love Ride - which drew celebrities from Jay Leno Jay Leno (born April 28, 1950) is an Emmy-winning American comedian, writer who is best known as the current host of NBC television's long-running variety and talk program The Tonight Show. Biography
Leno was born in New Rochelle, New York. to Peter Fonda Peter Henry Fonda (born February 23, 1940) is an Academy Award-nominated American actor. Fonda is associated with Western counterculture of the 1960s. Biography
Personal life of ``Easy Rider'' fame - helped the rumbling V-Twin cruisers skyrocket in popularity.
``I never thought this event would go on for 20 years,'' Shokouh said. ``It's because of the enthusiasm of the core group that helped put the first one on, and all the fun we've had.''
Today, the Love Ride is a must-attend event for bikers.
Custom-bike builder Ron Simms, who builds gorgeous, ground-up, $60,000-plus cruisers for actors, professional athletes and other celebrities, is loading his company's skull-decorated, tractor-trailer rig and hauling more than a dozen bikes to the event from his company's headquarters in the Bay Area city of Hayward.
``That was Paul Tracy (this year's Long Beach Grand Prix
The Toyota Grand Prix of Long Beach is the premier circuit in the Champ Car World Series. It is an open-wheel race held on a temporary road course in Long Beach, California. winner) on the phone just now,'' Simms said in a telephone interview Thursday. ``You should see the bike we built for him. It's 180 horsepower, no problem.
``We're always excited about going to events, and we always kind of lean toward the Love Ride, because it was one of the events we started going to first,'' Simms said. ``I've been to every one of them, and watching it grow is kinda neat.''
Always, there is an emphasis on charity. Bob Mackle mack·le also mac·ule
A blurred or double impression in printing.
v. mack·led also mac·uled, mack·ling also mac·ul·ing, mack·les also mac·ules
v.tr. , director of public information for the Muscular Dystrophy Association, said the Love Ride raised about $50,000 last year for its association alone. The ride now raises money for a variety of associations. And Harley-Davidson has raised more than $47 million for the MDA (1) (Monochrome Display Adapter) The first IBM PC monochrome video display standard for text. Due to its lack of graphics, MDA cards were often replaced with Hercules cards, which provided both text and graphics. See PC display modes and Hercules Graphics. in 24 years of Love Rides and other events.
``The HOG groups are fantastic. They'll do whatever we ask them to do,'' Mackle said. ``At the camps for our kids, one of the highlights of the summer is when the Harley riders show up and give the kids rides in the sidecars.''
But at the end of the day, the ride remains the real star of the show.
``To me, the biggest aspect, the most important part, is the ride,'' Shokouh said.
Michael Gougis, (818) 713-3762
IF YOU GO:
The 20th Annual Love Ride will begin at 9 a.m. Sunday at Harley-Davidson of Glendale, 3717 San Fernando Road San Fernando Road is a major street in the city and county of Los Angeles. It starts off in Castaic as The Old Road, passing through Santa Clarita and the Newhall Pass, where upon its intersection with Sierra Highway near the junction of the Golden State (I-5) and the , and head to Castaic Lake. Check-in will begin at 6 a.m. For information, call the 24-hour hotline at (818) 246-5618, Ext. 7, or visit www.loveride.org.
2 photos, box
(1 -- 2; 2 -- color only) Harley-Davidson of Glendale owner Oliver Shokouh, top photo in 1984, left, and below right with comedian Jay Leno in 2002, sponsored the first Love Ride in 1984. Since then, the annual event has raised more than $15 million for charity.
IF YOU GO (see text)