LOTTOWORLD MAGAZINE SEES TREMENDOUS SUBSCRIPTION GAIN FROM PUBLISHERS CLEARING HOUSE MAILINGNAPLES, Fla., April 29 /PRNewswire/ -- LottoWorld, Inc. (Nasdaq: LTTO), the Naples, Florida based magazine publisher, today announced that fully paid subscriptions for LottoWorld(R) magazine increased over 500% in the last 30 days. The tremendous subscription increase was attributed to the Company's first national effort to obtain magazine subscriptions and was coordinated by Publisher's Clearing House Publishers Clearing House (or PCH) is a multi-channel direct marketing company, that offers discounted magazine subscriptions and household merchandise to consumers with the chance to enter to win one of many ongoing sweepstakes. (PCH PCH Paroxysmal cold hemoglobinuria, see there ). Chief Executive Officer Dennis B. Schroeder said the demonstrated success of participation in the PCH stamp sheet mail program establishes a solid subscription base for LottoWorld(R) magazine, which has historically been sold at grocery and convenience store checkout counters. The Company also announced that it has agreed to participate with PCH in its national sweepstakes mailing for the second half of 1996 and expects another significant increase in magazine subscriptions due to PCH's promotion of LottoWorld(R) magazine's national and nine state editions.
The Company also announced that, as a result of these additional new subscribers, there will be a rate increase of 11.5% of its LottoMart advertisers.
/CONTACT: Dennis B. Schroeder, Chief Executive Officer, or James D. Cullen, General Counsel, 941-643-1677, both of LottoWorld/
CO: LottoWorld, Inc.; Publishers Clearing House ST: Florida IN: PUB SU:
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