LOTTERY SALES MISSING JACKPOT.
Byline: Orith Goldberg Staff Writer
Failing to lure the public with more enticing games with larger payoffs, lottery sales have plunged in a number of states, but not in California.
Officials said Monday that a series of changes are paying off with billions of dollars in revenue.
Since California's lottery sales slumped to a low of $1.3 billion during the 1991-1992 fiscal year, revenue has steadily increased with the introduction of a scratchers game during the 1997-98 fiscal year in which more money was put into the prize pool, said lottery spokeswoman Norma Minas Minas may refer to:
The change has reaped large rewards for the state, which is projecting profits of $2.85 billion for the fiscal year 2000-2001, the largest ever in the California Lottery's 15-year-history, Minas said.
``Back in June, we decided to change the game into something like a powerball-type game ... a lot of the time, when excitement for powerball surfaced in the media, people called and requested such a game here,'' Minas said.
Minas said officials with the California Lottery have looked into the successes and failures of other states and made decisions about the lottery with results from other states in mind.
In Texas, for example, the percentage of money going into prizes was cut in 1997, and the state's sales went down, Minas said.
``You look at those case studies make decisions,'' Minas said. ``We knew that in the past they were successful in adding to the prize pool.''
The Chicago Tribune Chicago Tribune
Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper reported that after 27 years, the Years, The
the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]
See : Time Illinois Lottery has a number of problems.
Fewer people play, revenues are down and there's scant evidence that its $29.5 million ``players have more fun'' ad campaign has turned things around. Meanwhile, the lottery's ad budget is unlikely to increase under Gov. George Ryan For the former member of the Canadian House of Commons, see George Ryan (Canadian politician).
George Homer Ryan (born February 24, 1934 in Maquoketa, Iowa) was the Republican Governor of the U.S. state of Illinois from 1999 until 2003. , who once floated the idea of abandoning state-funded lottery advertising altogether.
Revenues from the Illinois Lottery, which started in 1974 as a way to boost the state's revenues, have fallen for the last four years and are down 20 percent from a decade ago, The Chicago Tribune reported.
Wisconsin lottery The Wisconsin Lottery is a lottery run by the state of Wisconsin. It is a member of the Multi-State Lottery Association (MUSL). Its games include Powerball, Megabucks, Supercash!, Badger 5, and numerous scratch games. revenues fell 5 percent last year. Iowa fell 3 percent. New York's was down slightly. In Indiana, jackpot fatigue is blamed for a 14 percent drop in revenues last year and expected flat sales this year.
Patricia McQueen, lottery editor at International Gaming and Wagering wa·ger
a. An agreement under which each bettor pledges a certain amount to the other depending on the outcome of an unsettled matter.
b. A matter bet on; a gamble.
2. Business, blames flat sales on inadequate market research and a failure to add new, enticing products.
``There absolutely is that sense everywhere that the games are old and stale stale
horseman's term for the act of urination by a horse. ,'' she said. ``They can tweak To make minor adjustments in an electronic system or in a software program in order to improve performance. See calibrate.
1. tweak - To change slightly, usually in reference to a value. Also used synonymously with twiddle. it here and there, but it's still basically the same game. Today's generation grew up with Nintendo and instant gratification GRATIFICATION. A reward given voluntarily for some service or benefit rendered, without being requested so to do, either expressly or by implication. , not plunking down a dollar for a lotto ticket and waiting. It's not the most exciting thing in the world.''
Political leaders, conflicted over gambling policy, often are reluctant to change lotteries, she said. Unlike casinos and horse tracks, which have private, politically powerful owners who lobby state government forever more favorable fa·vor·a·ble
1. Advantageous; helpful: favorable winds.
2. Encouraging; propitious: a favorable diagnosis.
3. business conditions, lotteries usually are run by bureaucrats who keep a low profile.
Nationwide, the lotteries with the most significant growth are those that are relatively new, those that offer unusually heavy payouts with a smaller share for the state, or lotteries that have directly challenged casinos with fast-moving games bearing little resemblance to lotteries of the past.