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LOTS OF ROOM FOR FIRMS TO GROW VENTURES FIND GOOD HOME IN SANTA CLARITA.


Byline: Lisa Mascaro Staff Writer

VALENCIA - From a roller coaster that flips riders in new ways to a neurological implant to help the deaf hear and a proposed new TV comedy with Frankie Avalon Frankie Avalon (born Francis Thomas Avallone, September 18 1939, Philadelphia, Pennsylvania) is an American actor, singer, and former teen idol. Career
By the time he was 12, Avalon began making appearances on U.S.
, the new year brings new frontiers for local businesses.

At industrial and business park spaces across the area, Santa Clarita Santa Clarita, city (1990 pop. 110,642), Los Angeles co., S Calif., suburb 30 mi (48 km) NW of downtown Los Angeles, on the Santa Clara River; inc. 1987. Situated in the Santa Clara valley and nearby canyons, Santa Clarita includes the former towns of Canyon Country,  is home to industry developments, diversifying the economy and among those to watch in 2001.

``There's really kind of a broad range of industries that are out here,'' said Michael Haviland, Santa Clarita's economic development manager.

``You've got a real diversity of industries, but we're not tied to one industry as an anchor . . . It's sort of like diversifying your portfolio . . . that's a good thing.''

What was once a town driven by aerospace, when Lockheed had a facility and Santa Clarita was not yet a city, has become home to an assortment of different firms, Haviland said.

Princess Cruises Princess Cruises is an American cruise line, based out of Santa Clarita, California, that operates cruise ships also shares the same building with Cunard Line headquarters. It is one of the many cruise lines operated by the Carnival Corporation.  offers trips the world over. Honda racing engines are built in the Valencia Industrial Park. And countless creations are unfolding at entertainment-related companies around the area.

From its new offices on Rye Canyon Road, Advanced Bionics President Jeff Greiner sees nothing less than a revolution under way with the new technology under development at the company.

The firm, which relocated half its staff from Sylmar this year, is working on four products, while firms related to the company are working on items to help the disabled.

``What we do is biblical in nature, allowing the deaf to hear, the blind to see, perhaps one day the (paralyzed par·a·lyze  
tr.v. par·a·lyzed, par·a·lyz·ing, par·a·lyz·es
1. To affect with paralysis; cause to be paralytic.

2. To make unable to move or act: paralyzed by fear.
) to walk,'' he said. ``That's a mission that's humbling; it's certainly exciting,'' he said.

``I think we're definitely part of a new frontier. I think we're on the leading edge of it in medical technology.''

In the industrial center, Valencia Entertainment/SBI Communications President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Vince Vellardita is preparing in spring to be filming 1960s teen idol ? Who are "teen idols?"
Teen idols are usually actors or pop singers, but some sports figures have had an appeal to teenagers. The term encapsulates both some of the greatest performers of all time and some of the most inconsequential.
 Frankie Avalon in ``Forget About It,'' a Barney Miller- style comedy he hopes to get on television.

The show is among five projects headed to production this year at the company whose new media division is also at work - unveiling for home use its Truster software, a program that analyzes voices to figure out whether someone is lying.

``A lot of people are shocked that all this is in Valencia,'' said Vellardita, who also lives in the area. ``Our whole goal is to be the studio of the future.''

Still, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  County Economic Development Corp. economist Jack Kyser said while industry innovations flourish - he points to the new roller coasters While there have been hundreds of different roller coasters built, there have been just a few that were notable for specific reasons. Some reasons include:
  • first coaster of a specific kind, style, or manufacturing material; ground-breaking.
  • first use of unique technology.
 planned for Six Flags For the national flags of Texas, see .

Six Flags (NYSE: SIX) is the world's largest chain of amusement parks and theme parks and is headquartered in New York City. There are 20 such parks run by Six Flags.
 California in 2001 that will give the park more than any other in the world - all businesses will need to keep a close eye on finances this coming year.

``All industry is going to be facing just a lot of pressure on their bottom line,'' said Kyser.

``Every industry is going to have to be very honest in their assessment in how they're doing . . . All of a sudden you've got a very dramatic shift in the weather.''

City officials say they welcome the range of industries that have set up in the city.

``We have a very energized community here,'' Councilman Bob Kellar said. ``There are tremendous opportunities here for innovative businesses.''

Businesses say the availability of land - Advanced Bionics found 25 acres after searching elsewhere - and quality of life make Santa Clarita attractive for business.

Ahmed Enany, executive director of the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  Biomedical bi·o·med·i·cal
adj.
1. Of or relating to biomedicine.

2. Of, relating to, or involving biological, medical, and physical sciences.
 Council, said firms like Advanced Bionics can find room to grow in Santa Clarita.

``Most visible is going to be Advanced Bionics,'' he said.

``My expectation is for firms that are expanding, that have substantial real estate needs, you will find in the next five to 10 years an overflow in the Santa Clarita (area).''

CAPTION(S):

photo

Photo:

Vince Vellardita, on the set of the TV series ``JAG'' at his Valencia Entertainment International studios in the Valencia Industrial Center, sees a bright future for entertainment firms in the area.

David R. Crane/Staff Photographer
COPYRIGHT 2001 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Daily News (Los Angeles, CA)
Date:Jan 2, 2001
Words:672
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