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LORD & TAYLOR TO OPEN NEW STORE: NORTH POINT MALL IN ATLANTA

 LORD & TAYLOR TO OPEN NEW STORE: NORTH POINT MALL IN ATLANTA
 NEW YORK, June 29 /PRNewswire/ -- Lord & Taylor has announced plans to open a new store, the second for the company, in Atlanta. The new store is scheduled to open in the Fall of 1993 and will be located in the North Point Mall, a Homart Development Corporation project.
 The two-level 115,000-square-foot store will focus on American designers -- emphasizing updated classic fashions for women and men that are directed toward their various lifestyles - career, weekend, and special occasion dressing. As part of a new breed in store design for Lord & Taylor, the North Point Mall store will be designed with the utmost attention to detail in the newest lighting techniques, display cases, fixtures and general decor.
 Lord & Taylor currently operates a 126,000-square-foot store in Phipps Plaza, which is in the final phase of an extensive renovation. The first floor renovations of the two-level store are complete and work is in progress on the second floor, which is to be completed by the end of October 1992. In addition to new fixturing, carpeting, wall coverings and innovative lighting, restoration will include a new store entrance into the Plaza. The Plaza is presently undergoing renovations as well.
 Marshall Hilsberg, chairman and chief executive officer of Lord & Taylor, said, "The Atlanta Market continues to be a very productive one for Lord & Taylor. Our new store in the region will reflect our fashion leadership and high quality merchandising standards that Lord & Taylor represents. It reconfirms our commitment to Atlanta and we look forward to creating an exciting and stimulating new store and shopping environment."
 Lord & Taylor, the oldest specialty department store in the country, is a division of the May Department Stores Company and currently operates 47 stores in 15 states and the District of Columbia.
 -0- 6/29/92
 /CONTACT: Jann Walker of Lord & Taylor, 212-382-7668/ CO: Lord & Taylor ST: New York, Georgia IN: REA SU: PDT


LR-OS -- NY039 -- 4678 06/29/92 11:36 EDT
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Date:Jun 29, 1992
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