LOOK WHO'S COOKING WITH CALIFORNIA RAISINS.Over two million cooks have taken a tip from three of California's celebrity chefs In its strictest sense, a celebrity chef is a someone who has become well-known for his/her cooking. The first historical personality that fits this description is Martino da Como but in practical terms the term grew in popularity during the 1990s. and visited the California Raisin raisin, in botany and cooking raisin, dried fruit of certain varieties of grapevines bearing grapes with a high content of sugar and solid flesh. Although the fruit is sometimes artificially dehydrated, it is usually sun-dried. Marketing Board's Web site for raisin-inspired recipes and ideas. Thomas Keller
Thomas Keller (born October 14, 1955) is an American chef, restaurateur, and cookbook writer. , chef/owner of the French Laundry  This article or section reads like a and may need a .Please help [ to improve this article] to make it in tone and meet Wikipedia's . , Yountville, Jan Birnbaum, chef/owner of Catahoula at Calistoga and Sazerac in Seattle, and Wolfgang Puck Wolfgang Johann Puck (born Wolfgang Johann Topfschnig on July 8, 1949) is an Austrian-American celebrity chef, restaurateur, and businessman based in Los Angeles. , who stars in the "Wolfgang Puck" show on The Food Network, have appeared in a trio of four-color advertisements built around the popularity of the California Dancing Raisins and the "Look Who's Cooking with California Raisins" theme. The California Dancing Raisins, last seen in television commercials in 1994, are featured in the print ads cooking alongside the famous chefs in their kitchens. The Web site (www.calraisins.org) is the only means by which the recipes are available. "We're very pleased with the response to our Celebrity Chef ads," says Judy Hirigoyen, director of marketing activities for the California Raisin Marketing Board, Fresno. "The people in our ads are trendsetters in the food world and their willingness to endorse California Raisins is very meaningful to our industry." |
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