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LONG-DISTANCE SERVICE RIVALS SLASHING PRICES.


Byline: Staff and wire reports

Americans are being offered the lowest long-distance rates in recent history as phone companies jockey
This article is about the sports occupation. For other meanings, see Jockey (disambiguation).


In sport, a jockey is one who rides horses in thoroughbred horse racing or steeplechase racing, primarily as a profession.
 for customers to whom they can sell other services, such as local and wireless calling.

Both MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device.

(2) (Microwave Communications Inc.
 WorldCom and Sprint have halved halve  
tr.v. halved, halv·ing, halves
1. To divide (something) into two equal portions or parts.

2. To lessen or reduce by half: halved the recipe to serve two.

3.
 their nighttime calling rates to 5 cents a minute, sharply undercutting AT&T, the market leader.

In addition to sparking new long-distance business, the moves are designed to position the companies for the day when all types of phone service will be bundled together, along with television and Internet service.

Sprint started the latest price war last month with its Nickel nickel, metallic chemical element; symbol Ni; at. no. 28; at. wt. 58.69; m.p. about 1,453°C;; b.p. about 2,732°C;; sp. gr. 8.902 at 25°C;; valence 0, +1, +2, +3, or +4.  Nights plan: 5 cents per minute on long-distance calls between 7 p.m. and midnight. Calls at other times are 10 cents a minute, and there's a monthly fee of $5.95.

MCI WorldCom responded on Monday by extending its popular 5 Cent CENT, money. A copper coin of the United States of the value of ten mills; ten of them are equal to a dime, and one hundred, to one dollar. Each cent is required to contain one hundred and sixty-eight grains. Act of January 18th, 1837, 4 Sharsw. cont. of Story',s L. U. S. 2524.  Sundays plan to the entire weekend and to weekday calls made between 7 p.m. and 7 a.m. Daytime Daytime may refer to:
  • Daytime (astronomy), the time between sunrise and sunset, on Earth or elsewhere
  • The DAYTIME protocol, used on computer networks
  • Daytime television
  • Daytime (album), a single by the German band Jane

 calling rates on weekdays are 25 cents per minute for customers paying a monthly fee of $1.95 or 10 cents per minute with a monthly fee of $4.95.

Although a low price attracts long-distance consumers, it is not necessarily the most important factor in building a customer base, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Jamey D. Power of J.D. Power and Associates, a global marketing information firm based in Agoura Hills.

Many customers will stay with a firm if they are satisfied with the customer service, ease of billing, corporate image and other factors.

``They might switch a few times to go into the best deal, but you kind of get tired of it,'' Power said. ``You feel like you need to settle in with a provider you're going to have a relationship with.''

AT&T, which charges 15 cents a minute around the clock with no monthly fee or 10 cents a minute with a $4.95 fee, has no immediate plans to match the price cuts, officials said Monday.

But analysts said it is unlikely the moves by MCI WorldCom and Sprint will go unanswered by AT&T and other competitors.

THE DETAILS

MCI WorldCom launched a new long distance plan to compete with rivals Sprint and AT&T. Here are the plans:

MCI WORLDCOM

5 cents on weeknights from 7 p.m. to 7 a.m. and all weekend; 25 cents on weekdays with a monthly fee of $1.95, or 10 cents with a fee of $4.95.

SPRINT

5 cents on all calls from 7 p.m. to midnight and a 10 cent rate at other times with a monthly fee of $5.95.

AT&T

15 cents at any time with no fee or 10 cents any time with a monthly fee of $4.95; 5 cent option on Sunday calling by request only.

Source: Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
 

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BOX: THE DETAILS (see text)
COPYRIGHT 1999 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Aug 10, 1999
Words:486
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