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LOCALLY MANUFACTURED FACIAL MOISTURIZER CHALLENGES THE COMPETITION

 LOCALLY MANUFACTURED FACIAL MOISTURIZER CHALLENGES THE COMPETITION
 HAZEL PARK, Mich., March 10 /PRNewswire/ -- The following was released today by Colladerm Cosmetics:
 A revolutionary facial moisturizer manufactured in Hazel Park is the first on the market that is 100-percent good for the skin -- unlike competing products which contain at least one harmful additive.
 According to Colladerm Cosmetics President Kerri Vivian, 28, Colladerm Facial Moisturizer is the only moisturizer formulated without any oils, alcohols or fragrances. It includes only the ingredients needed to hydrate the skin naturally and effectively.
 "A lot of seemingly good products include one or more additives which block the pores," said Vivian. "We're marketing a truly unique product that has been recommended by leading dermatologists since 1979," she said.
 The water-based formula contains soluble collagen combined with hydrolyzed elastin, allantoin and glycerin. It is named Colladerm for its high concentration of collagen (nearly 10 percent), a natural protein found in human skin tissue.
 The moisturizing fluid is available at all F&M Distributors, Meijer Thrifty Acres, Perry Drug Stores, Arbor Drugs and other independent drug stores throughout southeastern Michigan and in select out-state and national markets. It retails for under $10.
 Colladerm was developed by Colladerm Cosmetics' parent company, C&M Pharmacal, when local dermatologists voiced a lack of satisfaction with other companies' moisturizers. With the development of powerful anti-acne agents like Retin-A, these dermatologists required an oil-free moisturizer as part of their treatment.
 The industry responded by producing products with reduced oil content, or moisturizers that did not have any recognizable oils such as mineral oil or lanolin. It failed to note, however, that commonly added manufactured oils, such as cetyl alcohol and cetearyl alcohol, had the same negative effect.
 C&M Pharmacal worked with these dermatologists to create the breakthrough oil-free fluid. C&M has been manufacturing pharmaceuticals in the Detroit area for nearly 50 years.
 Farmington Hills, Mich., dermatologist Jon Blum, M.D. said, "Patients are often confused about which moisturizers are good for their skin and look to their dermatologists for suggestions. I think Colladerm is an excellent product."
 Located at 1721 Maplelane in Hazel Park, Colladerm Cosmetics was founded in 1991. For product information, call 1-800-423-5173.
 -0- 3/10/92
 /CONTACT: Denise Bateman or David Wrobel of Hermanoff & Associates, 313-851-3993, for Colladerm Cosmetics/ CO: Colladerm Cosmetics; C&M Pharmacal ST: Michigan IN: HOU MTC SU: PDT


JG-SM -- DE025 -- 7063 03/10/92 16:58 EST
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Publication:PR Newswire
Date:Mar 10, 1992
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