LOC-AID and Cox Radio Award $10,000 for Winning a "Dash for Cash" LBS Game.First of Its Kind Location-Aware Mobile Marketing Campaign by a Radio Station BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla. -- On August 4, 2007 LOC-AID, the premier provider of wireless location-aware aggregation, partnered with the New 93Rock (a COX Radio Cox Radio NYSE: CXR is a publicly traded company that holds a number of radio stations. Private company Cox Broadcasting, Inc., a subsidiary of Cox Enterprises owns all of the company's super-voting Class B common stock, and thus controls the company. station) and awarded Charles Harmon $10,000 after successfully competing and winning the "Dash for Cash Dash For Cash was an American Quarter Horse racehorse and an influential sire in the Quarter Horse breed.
Bill Jessell of Punta Gorda, FL said, "I just wanted to thank LOC-AID for the opportunity to participate in the $10,000 "Dash for Cash" last Saturday at Shooters in Fort Lauderdale. Even though I didn't win, it was a lot of fun and very exciting. If there ever is a next time, I'll remember to bring sunglasses." 93Rock listeners played the qualifying game throughout the month of July. As a bonus opportunity, instructions for a SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. Treasure hunt were aired by 93Rock and through its webpage. A finalist was selected each week by using simple text messaging on their mobile phones and then answering a number of short trivia questions. According to Isaias Sudit, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of LOC-AID, "We had extremely high expectations for this event that were surpassed. The campaign was utilized as a marketing tool by Cox Radio and Harley Davidson in Miami, Ft. Lauderdale, Pompano Beach, and Sunrise. The game successfully demonstrated how consumers can use location-based applications, specifically in a Treasure Hunt format. The customized application allows venues to deliver content rich information through pictures, video, sound, and text directly to the customer's wireless phone. The players show a great interest for this type of interactive multimedia-oriented game." 93Rock Cox Radio Director of Marketing, Derick Pitts said, "The $10,000 LOC-AID / 93Rock "Dash for Cash" provided us with a fun, innovative and different way to execute a promotion that highlighted the new LOC-AID technology as well as giving WHDR WHDR Willing Hearts Dalmatian Rescue (Royersford, PA) the opportunity to bring in additional revenue through third-party sponsors and other WHDR partners. Plus the icing on the cake was awarding a 93ROCKer with $10,000 in cash when it was all done!" The "Dash for Cash" game demonstrated the LOC-AID mobile marketing platform, Marketing ACE (Application Creation Engine). The platform is being offered to Fortune 500 enterprises, content companies, and wireless carriers to create branded location-aware mobile marketing campaigns such as location-based promotions, scavenger hunts or point-to-point "chases". The Marketing ACE platform delivers content-rich interactions using Short Message Service (SMS), Mobile Message Service (MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. ), Wireless Application Protocol (WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. ) or as a downloadable application in Java or BREW. About LOC-AID Technologies LOC-AID, based in Boca Raton FL., has created the first fully integrated LBS (Location-Based Services) See mobile positioning. aggregation Gateway and has developed a suite of award-winning LBS solutions, which include Friend Finder, Social Networking, and Gaming. LOC-AID's current LBS offerings are available through eight different carriers worldwide. For more information, visit www.loc-aid.net. LOC-AID is a registered trademark of LOC-AID Technologies Inc. |
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