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LIQUID CANDY.


Everything about soft drinks is BIG ... big ad budgets, big sales, big serving sizes. They're a big part of our diets and a big health problem. And there's good reason to believe that everything about soft drinks will get even bigger. "This year, even as we sell 1 billion servings of our products daily, the world will still consume 47 billion servings of other beverages every day," says Coca-Cola's 1997 annual report. "We're just getting started."

In 1997, Americans spent more than $54 billion on soft drinks. And every drop was a missed opportunity to drink low-fat milk Noun 1. low-fat milk - milk from which some of the cream has been removed
milk - a white nutritious liquid secreted by mammals and used as food by human beings
, orange juice, or other beverages that could help cut the risk of osteoporosis, heart disease, stroke, and cancer. Instead, we're drowning in liquid candy Liquid Candy was a report released by the Center for Science in the Public Interest initially in 1998 to illustrate American's consumption of soft drinks and the health problems it poses. .

Big Ad Budgets

In 1997, Coca-Cola spent $277 million to advertise its sodas. Pepsi spent close to $200 million. The National Cancer Institute spends less than $1 million a year on its 5 A Day program, which encourages people to eat more fruits and vegetables.

What Americans Drink

Americans drank twice as many soft drinks in 1997 as they did in 1973 and 43 percent more than in 1985. We gulp twice as much soda as milk and nearly six times more soda than fruit juice. Manufacturers pump out enough pop to give every American 54 gallons a year--that's 19 oz. a day. The average teenage boy who drinks soda downs 3 1/2 cans (42 oz.) a day. One in ten drinks seven cans a day. Girls average three-quarters as much soda as boys.

It's Everywhere

"We're putting ice-cold Coca-Cola classic and our ocher ocher (ō`kər), mixture of varying proportions of iron oxide and clay, used as a pigment. It occurs naturally as yellow ocher (yellow or yellow-brown in color), the iron oxide being limonite, or as red ocher, the iron oxide being hematite.  brands within reach, wherever you look: at the supermarket, the video store, the soccer field, the gas station--everywhere," says Coca-Cola's 1997 annual report. More than 2.8 million vending machines spew out Verb 1. spew out - eject or send out in large quantities, also metaphorical; "the volcano spews out molten rocks every day"; "The editors of the paper spew out hostile articles about the Presidential candidate"
eruct, spew
 more than 27 billion soft drinks a year.

Kidney Stones Kidney Stones Definition

Kidney stones are solid accumulations of material that form in the tubal system of the kidney. Kidney stones cause problems when they block the flow of urine through or out of the kidney.
 

In men who previously had kidney stones, those who refrained from drinking sodas that contained phosphoric acid phosphoric acid, any one of three chemical compounds made up of phosphorus, oxygen, and hydrogen (see acids and bases). The most common, orthophosphoric acid, H3PO4, is usually simply called phosphoric acid.  were less likely to get new stones. Phosphoric acid is found in colas. Check the label.

Big Servings

Soda serving sizes have grown from a 6 1/2-ounce bottle in the 1950s to 20-ounce bottles today. At McDonald's, a "child"-size soft drink is 12 ounces and a "small" is 16 ounces. At 7-Eleven scores, the Double Gulp The Double Gulp is a 64oz (1.9L) self-serve fountain drink that costs roughly $1.69 US. It is sold along with the smaller sized drinks the Gulp, Big Gulp, and Super Big Gulp at 7-Eleven convenience stores. This happens to be the largest mass produced fountain drink.  is 64 ounces.

Big Calories

A 12-ounce can of a non-diet cola has about 10 teaspoons of sugar and 150 calories. A large Coke at McDonald's (32 ounces with ice) has 310 calories. A 7-Eleven Double Gulp could have twice that much. Overweight teens get a larger percentage of their calories from soft drinks than do other teens. That's not proof that soda causes obesity, but it is worrisome.

Going After Kids

Colorado Springs Colorado Springs, city (1990 pop. 281,140), seat of El Paso co., central Colo., on Monument and Fountain creeks, at the foot of Pikes Peak; inc. 1886. It is a year-round resort and a booming military, technological, and commercial city.  School District II will receive between $8 million and $11 million over the next ten years from its exclusive contract to sell Coca-Cola products in its vending machines.

Brittle Bones brit·tle bones
n.
See osteogenesis imperfecta.


brittle bones 1 Osteogenesis imperfecta Bones with ↑ osseous fragility, a phenomenon seen in osteogenesis imperfecta, due to genetic defects–eg, point
 

In the late 1970s, teenage boys consumed more than twice as much milk as soft drinks and teenage girls drank 50 percent more milk than soft drinks. By the mid-90s, teenagers downed twice as much soda as milk. People in their 20s and 30s drank about three times as much. The average teenage girl gets 40 percent less calcium than she needs. Less calcium puts kids at greater risk of broken bones This article or section has multiple issues:
* It does not cite any references or sources. Please help improve this article by citing reliable sources.
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Please help [ improve the article] or discuss these issues on the talk page.
 in their older years, and may even raise the risk of fractures in childhood.

Big Buzz

Caffeine is a mildly addictive stimulant drug that's added to most cola and "pepper" drinks and some other sodas. The average male teenage soda drinker downs enough caffeine to equal 1 1/2 cups of coffee a day
COPYRIGHT 1998 Center for Science in the Public Interest
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:soft drink usage in the American diet
Author:Jacobson, Michael
Publication:Nutrition Action Healthletter
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 1, 1998
Words:614
Previous Article:Ruth Test's Legacy.(Obituary)
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