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LIONS AND TIGERS AND TRADITION, OH MY!: THE MAGIC OF OZ CONTINUES WITH L. FRANK BAUM GREAT-GRANDSON

 LIONS AND TIGERS AND TRADITION, OH MY!: THE MAGIC OF OZ
 CONTINUES WITH L. FRANK BAUM GREAT-GRANDSON
 CORONADO, Calif., Sept. 11 /PRNewswire/ -- In the tradition of his great-grandfather, L. Frank Baum, the creator of "The Wizard of Oz" who authored six Oz stories while a guest at the world-famous Hotel Del Coronado, Roger S. Baum will launch the third of the SillyOzbul Trilogy -- "The SillyOzbul of Oz and the Magic Merry-Go- Round" -- in true Oz style on Sept. 19.
 Hundreds of children will attend the free party at the Hotel Del Coronado where the fundraiser for Variety -- The Children's Charity of Southern California -- will include an Oz costume contest, a "Build the Yellow Brick Road" participation chalk art "draw-in," plus appearances by television and sports celebrities including Mickey Carroll, the coroner munchkin from the MGM film.
 Like his great-grandfather before him, best-selling children's author Roger S. Baum has a gift for entertaining children and bringing countless stories to life. But his reluctance to capitalize on the Baum name nearly prevented the 54-year-old author from Westlake Village, Calif., from writing his own Oz stories.
 A former stockbroker and banker, Baum was encouraged to continue the tales of Dorothy, Toto and the rest of the yellow brick road crew by a member of the International Wizard of Oz Club.
 "It sounded a little presumptuous, but I figured no one had to see it but me," said the author, who had already written several short stories and a children's book entitled "Long Ears and Tailspin."
 "Dorothy of Oz," handwritten more or less as a hobby, was subsequently published in 1989 by William Morrow & Co. with illustrations by Elizabeth Miles, whose work includes "The Velveteen Rabbit."
 "The ReWolf of Oz" was published by Simon & Schuster; and since 1991, Baum has published and sold more than 60,000 SillyOzbul books through his own Yellow Brick Road Publishers.
 "The SillyOzbuls are a race of lovable, huggable, spring-footed characters," said Baum, "who were created to give and receive love. The trilogy was written more for younger children, but they have already become collector's items."
 The picture books ("The SillyOzbul of Oz," "The SillyOzbul of Oz and Toto" and "The SillyOzbul of Oz and the Magic Merry-Go-Round") are sold during book-signing appearances which take Baum throughout the country and draw crowds at department stores such as Nordstrom and Dillard's plus independent bookstores and special events.
 With the launch of the third book in the trilogy, Baum will continue his touring schedule while completing "The Lion of Oz," a more sophisticated children's novel that is slated for publication by Yellow Brick Road Publishers in March of 1993.
 As the only Baum writing about Oz today, Roger takes the responsibility of being the name-bearer seriously.
 "Maintaining the quality of the Oz books is my main concern," said Baum. "I am not trying to follow in great-granddad's footsteps -- they're pretty big. I just want to carry on the love of Oz and to add to the legend."
 -0- 9/11/92
 /CONTACT: J. Linders of Yellow Brick Road Publishers, 805-969-0818/ CO: Yellow Brick Road Publishers ST: California IN: PUB ENT SU:


JB-KJ -- LAFNS1 -- 8305 09/11/92 07:31 EDT
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Publication:PR Newswire
Date:Sep 11, 1992
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