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LINDA BERKELEY PROMOTED TO SENIOR VICE PRESIDENT, BUSINESS DEVELOPMENT, MCA/UNIVERSAL

 LINDA BERKELEY PROMOTED TO SENIOR VICE PRESIDENT,
 BUSINESS DEVELOPMENT, MCA/UNIVERSAL
 UNIVERSAL CITY, Calif., Aug. 31 /PRNewswire/ -- Linda Berkeley has been promoted to senior vice president, Business Development for MCA/Universal, it was announced today by Sid Sheinberg, president of MCA Inc.
 Berkeley has been with MCA since June 1990 as vice president, Business Development. Prior to joining MCA, she was director of Strategic Planning and Research at The Walt Disney Co.
 "During the past two years, Linda has played an important role in not only identifying opportunities to nurture the company's owned characters but also in identifying new characters to acquire by developing strategies to maximize their values to the entire company," Sheinberg stated.
 Sheinberg continued: "In her new position, Ms. Berkeley will assume management responsibility for the activities of MCA/Universal Merchandising.
 "This should result in a stronger and more effective integration of our merchandising activities as part of the overall development and enhancement of our characters. Our recent experience and successes lay a foundation for future progress in achieving the goals to which we are corporately committed."
 -0- 8/31/92
 /CONTACT: Christine Hanson of MCA, 818-777-3591/ CO: MCA/Universal; MCA Inc. ST: California IN: ENT SU: PER


AL -- LA024 -- 5155 08/31/92 17:38 EDT
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Publication:PR Newswire
Date:Aug 31, 1992
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