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LINCOLN MINT TO LAUNCH BOLD NEW CONCEPT IN TELEVISION WITH $100 MILLION DOMESTIC PROGRAMMING; CO-VENTURES FOR SECOND ASIAN NET FOR $50 MILLION

 Interactive Network LMN Debuts Aug. 15 in North America, Reviving


Classic Variety Format While Blazing New Trails in Product Marketing
 STUDIO CITY, Calif., June 22 /PRNewswire/ -- In a move which promises to have a major impact on cable programming and how products are sold on television, Los Angeles-based international marketing company The Lincoln Mint has licensed technology from The Games Network Inc. to launch an innovative new interactive cable channel. "LMN," a free basic cable net, is set to premiere Aug. 15 and will be accessible to more than 30 million homes in North America. Initial investment in original domestic programming is slated at $100 million over the next 12 months, with production beginning in July. In addition to new programming, the net will also feature classic programming which fits its format.
 According to LMN President Thomas E. Keith, the new 24-hour channel will utilize cutting-edge interactive cable television technology, originally patented by The Games Network, to create a hybrid entertainment and shopping television format combining elements of classic variety shows (similar to "The Ed Sullivan Show" and "Star Search") with sophisticated product marketing techniques.
 In adition, LMN Japan, a companion network made possible through a $50 million co-venture with Tokyo-based marketing firm Spring Arrow, will debut in Japan, Korea and other Asian countries by the end of Septmember, according to Izumi Masakawa, president of Spring Arrow, and Dr. Behrooz Behbudi, director of international business development, LMN.
 "What we are doing is something truly unique -- there's nothing on television that rivals it," says Keith. "It's like a 24-hour, high- energy television marathon featuring established celebrities and new talent -- singers, dancers, comics, etc. On the lower third of the screen, viewers will see numerous icons representing various products and services -- many of which will be `connected' in some way to the on- screen entertainment. For example, if you are watching Marilyn Monroe in `Some like It Hot,' you can press a button and purchase a special gold collectors's edition of her greatest hits.
 "Utilizing a new component developed by LMN known as 'The Vault' box -- which is easily connected to the television and the phone, the viewer, via a one-touch remote control, will be able to click on the icon and access information about the product on the screen. This information could be anything from a split-screen demonstration ordered at the viewer's discretion, or a still image from a downloaded catalogue," Keith continues. "Ordering is a simple as inserting a credit card into the component. The product is then shipped immediately to the viewer's home, without the security risk of reading a credit card number over the phone to strangers.
 "In addition," says Keith, "the LMN `Vault' box has the capability to instantly print out hard copies of voucher tickets, coupons and rebate checks on products and services offered through the networks, similar to how a fax machine can transmit documents. Up to 12 programs of product information can be offered simultaneously to the viewer by accessing `The Vault's' various features. Thus, the network has the capability to market an unlimited number of products in any given 24-hour period on a regional, national and international basis."
 In a precedent-setting decision that could well revolutionize interactive cable television, LMN and Spring Arrow plan to ship the "Vault" boxes directly to cable subscribers at no cost to either the subscriber or the cable operator. According to George Schulman, LMN's executive vice president, marketing, speaking about a meeting in Tokyo last week, the executives of both companies decided to "bite the bullet, put their money where their mouths are, so to speak, and take the risk unto themselves. Such is their faith in the future of interactive cable television and their own unique technology," concludes Schulman.
 The technology is expected to be in place by December 1993, with the network initially marketing its products through the standard phone interactive format until the "Vault" boxes can be widely distributed. Further, LMN executives foresee that "The Vault" technology will facilitate "tremendous cross promotional opportunities," allowing advertisers on other cable networks to address subscribers with on- screen offers. For example, viewers can watch a GM commercial on another cable network and then instantly receive rebate coupons printed out in their own home via the "Vault" box. The component will read a pre-programmed signal/icon which can be imbedded in the advertiser's commercial.
 According to Schulman, discussions are currently underway with the majority of Multiple System Operators (MSOs) to carry the network. Besides being invited to participate in the revenue stream with no investment capital required, Schulman believes LMN is highly attractive to MSOs because of its consumer-friendly user technology.
 Keith pioneered cable television technology in the early 1960s. By 1982, he had developed a system which married computer CATV disciplines to create a truly interactive channel, The Games Network. Tested by Group W in California over a six-month period, the network performed flawlessly, according to Keith. "It wasn't until The Lincoln Mint came up with real practical applications for the technology that funding became available. Unlike other interactive systems that have announced plans to commence programming over the next few years, LMN will be easier to use, more valuable to consumers overall and free," remarks Keith.
 "LMN represents the dawning of a new era in television programming and marketing," Keith concludes. "Its format will not only allow us to showcase and discover new performing talent, but will also open up exciting new vistas for products, services and conveniences to our viewers."
 LMN recently acquired the Glendale Studios in Los Angeles, a state- of-the-art facility which will enable them to produce, record and uplink programming.
 -0- 6/22/93
 /CONTACT: Jeff Urdank of Public Image, 213-969-1178, for The Lincoln Mint/


CO: The Lincoln Mint; The Games Network Inc. ST: California IN: ENT SU: PDT

LS-MF -- LA029 -- 4768 06/22/93 18:57 EDT
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Date:Jun 22, 1993
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