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LINCOLN INCENTIVES INCREASED

 LINCOLN INCENTIVES INCREASED
 DEARBORN, Mich., July 8 /PRNewswire/ -- Lincoln-Mercury dealers have


been advised that customer cash incentives for all 1992 Lincoln models have been increased effective immediately and running through Sept. 23.
 Lincoln incentives have been enhanced to help keep Lincoln-Mercury dealers and their vehicles competitive with comparable luxury models. The new program replaces the current Lincoln incentive program announced on June 30.
 Following is a listing of the new 1992 model Lincoln incentives:
 Vehicle Old Program New Program
 Continental $1,250 $2,000
 Town Car 1,250 2,000
 Mark VII 2,000 3,000
 With the new program, the previously offered $1,000 Lincoln "owner- loyalty" incentive program is canceled. In addition, low annual- percentage-rate (APR) financing is not available as a customer option under the new Lincoln program.
 Previously announced incentives covering selected 1992 and 1993 Ford cars and light trucks continue unchanged. These incentives range from $200-$1,500, or 2.9-7.9 APR financing, depending on the model and the marketing region.
 -0- 7/8/92
 /CONTACT: Carolyn Burke of Ford, 313-594-3080/
 (F) CO: Lincoln-Mercury Division ST: Michigan IN: AUT SU:


JG -- DE009 -- 7347 07/08/92 10:35 EDT
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Publication:PR Newswire
Date:Jul 8, 1992
Words:195
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