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LIMITED EDITION DISNEYLAND SOUVENIR TRADING CARDS AVAILABLE AT "HEROES OF BASEBALL COLLECTORS' SHOW," JUNE 19-21

     LIMITED EDITION DISNEYLAND SOUVENIR TRADING CARDS AVAILABLE
        AT "HEROES OF BASEBALL COLLECTORS' SHOW," JUNE 19-21
    ANAHEIM, Calif., June 17 /PRNewswire/ -- Collectors of Disneyland memorabilia will have a second opportunity to buy the "Disneyland Upper Deck 1991 Preview Series" at the Upper Deck "Heroes of Baseball Collectors' Show," June 19-21, at Anaheim Stadium.
    The Magic Kingdom booth will be the only location where collectors can obtain the first-ever limited edition Disneyland cards, designed by Disney and created by The Upper Deck Co. -- currently the hottest manufacturer in the trading card business.  The collector set first became available last year.  Only 50,000 of these limited edition card sets have been created.
    The "Disneyland Upper Deck 1991 Preview Series" features five colorful cards, each highlighting a different sport, a Disney character and a Magic Kingdom landmark:  Splash Mountain (baseball), Matterhorn Mountain (hockey), Big Thunder Mountain (basketball), the Main Entrance Mickey Floral (football) and Sleeping Beauty Castle. The reverse side of each card lists the attraction's "stats," such as height, length, "rookie year" and "birthplace."
    At the Upper Deck "Heroes of Baseball Collectors' Show," collectors wishing to obtain the entire five-card set can do so by purchasing a Disneyland passport for $28.75.  The full five-card set can be obtained only with the purchase of a Disneyland passport, available at the Anaheim Stadium show.  The show opens Friday, June 19, from 2 p.m. to 9 p.m.  On Saturday, the hours are 10 a.m. to 8 p.m., and on Sunday the show runs from 10 a.m. to 5 p.m.  Admission is $10.
    The Upper Deck "Heroes of Baseball Collectors' Show" will feature several former ballplayers signing autographs.  Reggie Jackson will sign autographs on Friday, June 19, and Saturday, June 20, from 5 p.m. to 6 p.m.  Former California Angel greats Doug DeCinces, Bo Belinski and Bobby Grich will also sign autographs during the three-day show in Anaheim.
    The Upper Deck Co., based in Carlsbad, Calif., began creating and producing trading cards in 1989, and quickly achieved renown for its innovative designs, vibrant color and the high quality of its product.
    Disneyland has long been associated with a wide variety of sports entities and events, from staging the ceremonies for the 1960 Squaw Valley Olympics to the annual Disneyland Pigskin Classic collegiate football game.  The Magic Kingdom's venture into the popular trading card field is the prelude to a possible future tie-in with major league sports.
    -0-                    6/17/92
    /CONTACT:  Scott Swan of Disneyland Publicity, 714-999-4445/ CO:  Disneyland ST:  California IN:  LEI SU: EH-JL -- LA022 -- 1305 06/17/92 21:05 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 17, 1992
Words:436
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