LG Electronics Selects Genesis Microchip's True 10-Bit Plus ''Cortez Advanced'' TV Controller for High-End LCD TVs; TVs Now Available in Europe, Asia, the Americas.

SAN JOSE, Calif. -- Genesis(R) Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image processing technologies for flat-panel monitors, TVs and other consumer display products, today announced that LG Electronics, a global leader in consumer electronics, has designed Genesis Microchip's recently launched Cortez Advanced video controller into its new 32-inch, 37-inch, and 42-inch LCD TVs, models 32/37/42LC2R, 32/37/42LB1R. These advanced televisions are available now in Europe, Asia, South and Central America.

"We are very pleased that LG has once again selected Genesis Microchip's award-winning video processing, this time with our new Cortez Advanced solution, for their latest LCD TVs," said Raphael Mehrbians, Genesis Microchip's senior vice president of Product Marketing. "With its true 10-bit plus performance throughout the entire TV combined with two integrated 3D video decoders, as well as support for 1080p and PIP, Cortez Advanced provides LG's flat-panel TVs with highest levels of image quality."

The Cortez Advanced series offers several advanced, performance-driven features and technologies to support high demand dual applications. They include 1080p and WUXGA LCD/PDP/DLP panel support, true 10-bit performance throughout the entire device, two 3D 10-bit IntelliComb(TM) video decoders and two channels of DCDi(R) by Faroudja video processing to support Picture-in-Picture (PIP) and Picture-by-Picture (PBP). The controller also integrates a Faroudja DCDi Cinema(TM) video format converter upgraded to 10-bits, Blue Stretch and flesh-tone correction, and flexible 10-bit sharpening algorithms for main picture and PIP. For more information on the Cortez Advanced controller family, please visit http://www.gnss.com/prod_fp_tv.phtml for a complete product brief.

About LGE 

LG Electronics (KSE:06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidate sales of US $37.7 billion and overseas sales of US $32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG Electronics' goal worldwide is to create and enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information please visit www.lge.com.

About Genesis Microchip

Genesis Microchip Inc. (Nasdaq:GNSS) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection(R) technologies and Emmy award-winning Faroudja(R) video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors, A/V receivers and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi(R) by Faroudja deinterlacing, TrueLife(TM) video enhancement, IntelliComb(TM) video decoding and includes over 185 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Taiwan, South Korea, China, Japan and Singapore. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit www.gnss.com.

Note to Editors: Genesis, Genesis Display Perfection, Faroudja, DCDi by Faroudja, Faroudja DCDi Cinema, TrueLife and IntelliComb are trademarks or registered trademarks of Genesis Microchip Inc. All other trademarks are the property of their respective owners.