LG Electronics Selects Analog Devices and TTPCom Wireless Technologies to Bring EDGE Capabilities to Mobile Handsets.Business Editors/High-Tech Writers 3GSM World Congress 2004 CANNES, France--(BUSINESS WIRE)--Feb. 23, 2004 ADI's Blackfin SoftFone for EDGE chipset and TTPCom's protocol software and application suite to power new A7100. LG Electronics (LGE LGE LG Electronics LGE Local Government Employers (UK) LGE Laser Guided Energy LGE Louisville Gas & Electric LGE Loop or Ground-start, Exchange (Newbridge) ), Analog Devices, Inc. (NYSE NYSE See: New York Stock Exchange : ADI) and TTPCom Ltd announced today that they are developing a range of handsets based on ADI's and TTPCom's EDGE (Enhanced Data Rates for GSM Evolution Enhanced Data rates for GSM Evolution (EDGE) or Enhanced GPRS (EGPRS), is a digital mobile phone technology that allows it to increase data transmission rate and improve data transmission reliability. ) technologies. With data rates up to three times those available on GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. networks, LG's EDGE-capable handsets will be able to deploy data-intensive 3G type services including video downloads and high-speed Internet access. LG Electronics ranks as the world's fifth-largest manufacturer of cellular phones(a) and will be one of the first handset manufacturers to launch products based on the EDGE standard. The first EDGE handset to be launched, a 'slider phone' called the LG A7100, is powered by ADI's Blackfin(R) SoftFone(R) for EDGE chipset and TTPCom's EDGE protocol software and application suite. The LG 7100 offers users a rich multimedia experience including MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 4 video, multimedia messaging service See MMS. (MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. ), 40 note polyphonic sound, JAVA and WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. . The phone is triband (850/1800/1900 MHz) enabling users to roam seamlessly across EDGE and GPRS networks worldwide. The new handset will be shown at 3GSM World Congress on LG's stand, Hall 2, Analog Devices' stand D60 in Hall 2 and TTPCom's stand, A3 in Hall 1. "Analog Devices' Blackfin SoftFone for EDGE chipset and TTPCom's EDGE platform is the best in the industry and their technical support team are both flexible and responsive. The maturity of their solution is demonstrated by the fact that it has taken only 6 months to progress from licensing ADI's chipset and TTPCom's EDGE software to being ready to take our first EDGE phones to mass production," stated Skott (S.K) Ahn, Ph.D, Executive Vice President of UMTS (Universal Mobile Telecommunications System) The GSM implementation of the 3G wireless phone system. Part of IMT-2000, UMTS provides service in the 2 GHz band and offers global roaming and personalized features. Handsets Division of LG. "We believe in establishing longstanding relationships with our suppliers and working with Analog Devices and TTPCom, we are strengthening our position at the forefront of the wireless communications business." Analog Devices' Blackfin SoftFone for EDGE platform is the world's first chipset for the EDGE standard. ADI's SoftFone platform is completely RAM-based, which allows LGE to easily customize user features and options entirely in software for a wide range of phones, while incorporating breakthrough advancements in power consumption, cost and size. In addition, the platform is based on ADI's Blackfin processor, offering best-in-class digital signal processing See DSP. Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled). performance and low power consumption required for advanced cellular handsets. In addition to the digital baseband processor, ADI will supply LG Electronics with a high-performance mixed-signal analog baseband chip with integrated power management. TTPCom's EDGE software is fully integrated with the ADI platform and, with industry-leading data rates up to 216 kilobits per second (unit) kilobits per second - (kbps, kb/s) A unit of data rate where 1 kb/s = 1000 bits per second. This contrasts with units of storage where 1 Kb = 1024 bits (note upper case K). , it enables manufacturers to develop products that fully utilize EDGE networks. TTPCom's EDGE software also builds on a proven GSM/GPRS base and during 2003 has undergone extensive interoperability testing with leading infrastructure providers, test equipment vendors and wireless operators. "LG has been rising steadily in the world handset ranking in recent years with their innovative and award-winning designs. They will be one of the first manufacturers to launch an EDGE capable handset, just as they were one of the first with GPRS phones," stated Richard Walker, Managing Director of TTPCom's Software Business Unit. "TTPCom's EDGE software is leading the industry and with months of interoperability testing behind us we have a mature and stable platform that results in trouble free product development for our customers and a fast time to market." "LG is one of the world's fastest-growing cellular handset suppliers, serving the CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. and GSM/GPRS standards. Analog Devices and LG have been working together on GSM and GPRS wireless handsets for many years and we are pleased to continue our longstanding relationship to now include the design of EDGE handsets," said Christian Kermarrec, vice president, RF and wireless systems, Analog Devices, Inc. "With demand for EDGE gaining momentum throughout the world, LG needed a wireless engine that could help bring their handsets to market quickly, yet still provide the flexibility necessary to customize their designs for today's fragmented marketplace. Our Blackfin SoftFone for EDGE platform was a perfect solution as it offers the utmost flexibility and the best performance available. With SoftFone, LG will be able to incorporate new features such as video capability, MPEG4, multimedia messaging, and more" LG, Analog Devices and TTPCom have a longstanding relationship that began in December 2000. This collaboration has progressed through successive generations of wireless technology, from GSM, through GPRS and now to EDGE. LG has experienced increasing success worldwide with its innovative, award-winning phone designs, the latest of which, is the 7100 clamshell camera phone with rotating screen, is proving particularly popular throughout Europe and Asia. The company is rapidly increasing sales of GSM phones in North and South America and in September 2003 signed a contract to supply phones to the Vodafone network in the UK, which will further strengthen its position. About LG Electronics (LGE) LG Electronics (Korea Stock Exchange Korea Stock Exchange The major securities market of Korea. : 6657.KS), established in 1958 as Korea's pioneer consumer electronics company, is a major global force in Electronics and Information & Communications products. More than 55,000 employees working in 73 overseas subsidiaries and marketing units around the world, strengthen LG Electronics' core competencies in three main business companies: Digital Appliance, Digital Display and Media, Telecommunication Equipment & Handset. The Telecommunication Equipment & Handset Company provides total solutions ranging from wired and wireless handsets to telecommunication equipment. LG Electronics is steadily expanding its world market share in CDMA, GSM and W-CDMA See WCDMA. (UMTS) through innovation and the development of leading-edge technologies in next-generation wireless telecommunications. For more information, please visit www.lge.com. About TTPCom Based in Cambridge, UK, TTPCom Ltd. is the principal operating subsidiary of TTP TTP (thymidine triphosphate): see thymine. Communications plc (LSE LSE - Language Sensitive Editor : TTC TTC Trying To Conceive TTC Toronto Transit Commission TTC Trans Texas Corridor TTC Toutes Taxes Comprises (French) TTC Trident Technical College (North Charleston, SC) TTC Temporary Traffic Control ). The company develops intellectual property used in the design and manufacture of wireless communication terminals and during 2003 over 23 million devices using TTPCom's digital cellular technology were sold. TTPCom has established an industry standard with its GPRS platform, offers EDGE, 3G, Wireless LAN and Wireless PAN solutions and, for those manufacturers for whom a fast time to market is critical, TTPCom also offers complete handset and module designs. More information can be found on TTPCom's website at: http://www.ttpcom.com. About Analog Devices, Inc. Analog Devices is a leading manufacturer of precision high-performance integrated circuits used in analog and digital signal processing applications. The company is headquartered in Norwood, Massachusetts, and employs approximately 8,600 people worldwide. It has manufacturing facilities in Massachusetts, California, North Carolina, Ireland, the Philippines and the United Kingdom. Analog Devices' stock is listed on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. and the company is included in the S&P 500 Index. (a) International Data Corporation Blackfin and SoftFone are registered trademarks of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners. |
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