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LG Electronics Cements Design Leadership with 14 International Awards.

Summary: LG Electronics (LG), a global leader and technology innovator in consumer electronics, was recognized a total of 14 times by two of the design industry's most prominent competitions -- red dot and iF (International Forum) design awards.

LG Electronics Cements Design Leadership with 14 International AwardsIncludes Award for "Best of the Best" from red dot for Bluetooth Speaker

LG Electronics (LG), a global leader and technology innovator in consumer electronics, was recognized a total of 14 times by two of the design industry's most prominent competitions -- red dot and iF (International Forum) design awards. LG was awarded the 2009 red dot award for product design in seven categories including "Best of the Best" for its Bluetooth speaker (MSB-200). Other LG products recognized by red dot include the Secret phone (KF750), 3G Watch phone (GD910), Universe washer/dryer pair with square doors (F1314FDS2/RV1308BS), microwave oven with wide transparent screen (UD A2), the world's first aluminum body air conditioner (AS-W126BMSO) and stylish DVD player (DV4S). LG's "Best of the Best" winning product is a stylish and easy-to-use portable speaker with a swivel hinge and free-form design. The unit can be easily connected to music devices such as MP3 players and mobile phones via a Bluetooth wireless connection. With its unique swiveling hinge, this stylish product is fully adjustable to provide optimal usability. Users can twist the stick-like speaker into a variety of positions to either stand up straight on a flat surface or be hung on a wall. In addition, LED lights on the unit blink in a unique rhythm, bringing a visual element to the listening experience. LG also received Germany's iF design award in seven categories for its trendsetting products such as the 8MP touchscreen Renoir phone (KC910), plasma TVs (PS80 and PS70), and four-door French-door refrigerator (LMX25981). "Every LG product is designed with the needs of our customers in mind," said Paul Bae, the Head of LG Electronics Corporate Design Center. "Our design expertise is what sets LG apart from others in the industry. We are committed to bringing consumers a refreshing and unique experience with the products they use every day."

Commenting on LG's latest triumph, the Managing Director of LG Electronics Levant, Mr. Kevin Cha, said, "Delivering style with substance sounds like a simple task. But it is an incredibly difficult challenge. At LG Electronics, our integrated product developed process brings together some of the world's best designers, engineers, marketers and product planners with the mission of creating products that are far more than just the sum of their parts. These international accolades are testimony to the powerful synergy that is propelling us closer to our vision of being a global leader in the consumer electronics and telecommunications." The red dot design award is one of the largest and most renowned industry competitions in the world. The gala award ceremony will take place on June 29, 2009 at the Aalto-Theatre in Essen, Germany. All award-winning entries will be exhibited in a special exhibition from June 30 through July 29, 2009, at the red dot design museum in Essen. The museum houses the largest permanent exhibition of contemporary design in the world. It is worth noting that, last year, LG was recognized in 11 categories at both the red dot and iF awards. Some of the winners from last year included Viewty, Venus, Voyager, LCD TV Matching Home Theater System and Triton washing machine. In 2006, LG was named the "Design Team of the Year" by red dot, becoming the second Asian company to win the organization's Radius trophy. 2009 Al Bawaba (www.albawaba.com)

2009 Al Bawaba (Albawaba.com)

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Publication:Albawaba.com
Article Type:Company overview
Date:Apr 13, 2009
Words:611
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