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LEXMARK ANNOUNCES EURO INITIATIVES FOR PRINTING.


LEXINGTON, Ky.--(BUSINESS WIRE)--Feb. 15, 1999--

Company ready to usher in Verb 1. usher in - be a precursor of; "The fall of the Berlin Wall ushered in the post-Cold War period"
inaugurate, introduce

commence, lead off, start, begin - set in motion, cause to start; "The U.S.
 new currency with easy and manageable

euro-enabled printing solutions

With eleven European nations beginning to convert to a single currency last month, Lexmark International Group, Inc. (NYSE NYSE

See: New York Stock Exchange
: LXK) today announced its plans for helping customers tackle the conversion to the euro as it relates to printing.

European and international companies conducting business with Europe are faced with many challenges as a result of the conversion. With the majority of business communications being paper based, companies will need to print the euro symbol on invoices, contracts, payroll and any other function that involves a mention of currency. At a minimum, new screen and printer fonts are needed to reproduce the euro symbol.

Lexmark is offering customers a variety of options when converting to the euro:

-- New printers -- Lexmark is providing euro printing solutions for

the majority of its current products immediately. The Optra Se

3455 has been euro-enabled since its introduction in September

1998 and all future printer products announced by Lexmark will be

euro-enabled. The Lexmark Optra S family of printers, the Optra

Color 1200 and the Optra Color 45 printers, manufactured by

Lexmark in 1999, also are euro-enabled.

-- Upgrades for existing Lexmark printers -- Lexmark provides

thirteen different kits that allow end users to have euro support

in a significant number of printers the company has shipped since

1994. The kits, which range from $79 to $109 and are available

now through the Lexmark Web site (www.lexmark.com) or through

authorized resellers, include:

-- Firmware A category of memory chips that hold their content without electrical power. Firmware includes flash, ROM, PROM, EPROM and EEPROM technologies. When holding program instructions, firmware can be thought of as "hard software." See flash memory, ROM, PROM, EPROM, EEPROM and FOTA.  upgrades with new printer drivers and fonts on a CD

-- Flash memory SIMM's with downloadable fonts and new printer

drivers and fonts on CDs.

-- For existing Lexmark inkjet printers -- Current Lexmark Color

Jetprinters 1100, 3200, 5700, 5770 and 7000 will support the euro

from Microsoft Windows See Windows.

(operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then.
 98, or with Microsoft updates applied from

Windows 95 or Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking.  4.0. Most discontinued Lexmark color

inkjets also will support the euro in the same manner.

Lexmark also will offer consulting services to companies that need assistance with printing strategies in relation to the euro conversion. "Lexmark is dedicated to understanding the needs of its customers and providing them with technology solutions that make it easy for them to do business," said Paul Curlander, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Lexmark International. "The euro conversion is an example of our commitment -- we recognize that this project is a major undertaking, and we are well positioned to assist our customers with their printing issues during this critical adjustment."

About Lexmark's Euro Solution

Lexmark has moved to the forefront of this initiative, developing a comprehensive strategy to help itself and other companies adapt to the challenges presented by the euro's introduction to the world marketplace. "Like the Y2K See Y2K problem and Y2K compliant.

Y2K - Year 2000
 issue, many companies have not realized that the euro conversion will directly affect them and they need to prepare for it. Therefore, many are getting a late start on a major project that will impact their entire IT system, and their printing systems in particular," said Jean-Louis de la Salle De La Salle is the name of several educational institutions affiliated with the Institute of the Brothers of the Christian Schools, also known as the Lasallian Brothers, a Roman Catholic religious teaching order founded by French priest Saint Jean-Baptiste de la Salle:
, Lexmark's European marketing manager.

About the Euro

On January 1, 1999, the euro became the official currency in eleven European Monetary Union European Monetary Union

An agreement by participating European Union member countries that includes protocols for the pooling of currency reserves and the introduction of a common currency.
 nations: Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Portugal and Spain. A transition period runs through January 1, 2002 when actual euro bank notes and coins will be distributed, and after July 1, 2002 local currencies will no longer be valid. The one currency demonstrates Europe's desire for both unity and greater economic power, and will simplify trade and business practices while reducing costs of conducting business worldwide.

Lexmark International, Inc. is a global developer, manufacturer and supplier of printing solutions and products, including laser, inkjet and dot matrix printers A printer that uses hammers and a ribbon to form images out of dots. It is widely used to print multipart forms and address labels. Also known as a "serial dot matrix printer," the tractor and sprocket mechanism in these devices handles thicker media better than laser and inkjet printers.  and associated consumable A material that is used up and needs continuous replenishment, such as paper and toner. "The low-tech end of the high-tech field!"  supplies for the office and home markets. The company is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Lexmark International Group, Inc. (NYSE: LXK). Lexmark, which had sales of $3 billion in 1998, has executive offices in Lexington, Ky. The company has a manufacturing center in Lexington, Ky. and Geneva Geneva, canton and city, Switzerland
Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva.
, Switzerland; other manufacturing sites are in Boulder, Colo.; Juarez, Mexico; Rosyth, Scotland; Orleans, France; and Sydney, Australia. For more information on Lexmark products, including newsletters on how to get the most out of your printer, visit the Lexmark home page at www.lexmark.com on the Internet. Customers may also call 1-800-LEXMARK (1-800-539-6275), use the Lexmark bulletin board service at (606) 232-5238 or the CompuServe forum "Go Lexmark."

-----

Lexmark and Optra are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 15, 1999
Words:760
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