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LEVI'S TO SELL BAGGY JEANS.


Byline: Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
 

Long after its competitors recognized the look's potential, Levi Strauss
This article is about the clothing manufacturer. For the anthropologist, see Claude Lévi-Strauss and for the company of the same name, see: Levi Strauss & Co..


Levi Strauss, born Löb Strauß
 & Co. is entering the baggy jeans market in an attempt to lure back the urban youth it lost to other high-fashion retailers.

The San Francisco-based jeans retailer is the latest to offer the wide-leg look that began with young inner-city youths and spread as a fashion trend.

``It's kind of a skateboarding look,'' Levi spokeswoman Jill Lynch said Thursday, when the company introduced its fall marketing campaign in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

The jeans will cost about $34 a pair and arrive in most major department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores.  this week.

The new jeans have a unique twist. They have a closer fit around the waist with a wider leg that fits over bulky athletic shoes.

The company is advertising the new pants with television commercials showing defiant teen-agers strutting strut  
v. strut·ted, strut·ting, struts

v.intr.
To walk with pompous bearing; swagger.

v.tr.
1. To display in order to impress others.
 through the streets of Manhattan, intimidating adults and demanding that the world make room for them.
COPYRIGHT 1996 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Article Type:Statistical Data Included
Geographic Code:1USA
Date:Jul 27, 1996
Words:155
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