Printer Friendly
The Free Library
14,634,461 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

LETTERS.


Back to Media School

Hallelujah Hallelujah (hăl'əl`yə) or Alleluia (ăl–) [Heb.,=praise the Lord], joyful expression used in Hebrew worship; cf. Pss. ! It's about time It's About Time may refer to:

Television
  • It's About Time (TV series), a 1966 American television show.
Theater
  • It's About Time (musical), a 1951 Broadway production.
 someone wrote an article telling CEOs to wise up and prepare for dealings with the media ("Business Smart, Media Dumb," CE: May 2001).

Coaching CEOs on dealing with the media not only helps them and their companies, but it makes for potentially better relations with the media and the public. When a reporter wants a story, he or she doesn't want a PR firm or pat, deflective answers. Editors and reporters zero in on top executives or anyone in the organization who'll talk.

Either craft your story for the media or they'll create their own--and the results may not be pleasing. With training and planning, corporate/media relationships can be efficient and productive for both, regardless of the sensitivity of the topic.

William W. Taylor William Whitaker Taylor[1] (September 11, 1853 – August 1, 1884) was a member of the Utah Territorial Legislature, member of the Presidency of the Seventy in The Church of Jesus Christ of Latter-day Saints, and a son of LDS Church president John Taylor.  

CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  

Media Advisors International

Dallas, TX

Case for a Communications Officer Critiquing CEOs' media relations shortcomings is becoming a rite of passage rite of passage
n.
A ritual or ceremony signifying an event in a person's life indicative of a transition from one stage to another, as from adolescence to adulthood.
 for consultants as predictable as the yearly decoding of annual report semantics.

This is not to suggest that Bernice Kanner didn't accurately and provocatively portray how otherwise confident and sure-handed CEOs botch their relationships with the press ("Business Smart, Media Dumb," CE May 2001). The newspapers regularly provide case study material and Kanner thoroughly covers and analyzes the most recent lot of executive bloopers.

But, as Mark Twain once noted, "A round man cannot be expected to fit in a square hole right away. He must have time to modify his shape."

Which may give us hope for the next generation of CEOs, if not the incumbents, who have built their careers avoiding anything that can't be charted on an income statement. From their earliest days at MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 school, right through corporate promotions of increasing responsibility, the focus and emphasis of these CEOs' purview The part of a statute or a law that delineates its purpose and scope.

Purview refers to the enacting part of a statute. It generally begins with the words be it enacted and continues as far as the repealing clause.
 was on criteria that can be quantified. Anything as remotely nebulous as perceptions or as subjective and skeptical as media scrutiny was not on their agenda. MBA electives in communications, with their golden rules of conduct, don't cut it.

Helping, not hectoring, CEOs would be a better service.

Quality of management, a popular standard evoked often, is a result of pluralism. A select core of executives define it for the company, along with the CEO. Fault transfer is not a prerogative.

If, for example, the chief legal officer takes responsibility for the company's legal affairs, why shouldn't the chief communications officer The chief communications officer or CCO is a job title for the head of communications, public relations and/or public affairs within an organization. Most typically, the CCO reports to the chief executive officer (CEO) of a corporate entity or president of an operating unit.  be similarly accountable for harmonious external relations?

Isn't that where the buck really stops?

John F. Budd, Jr.

Chairman & CEO

The Omega Group

New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, NY

Chief Executive welcomes letters from readers. Send letters for publication via email: ssherwood@chiefexecutive.net; via fax: 212/687-8456; or via mail: The Editor, Chief Executive magazine, 733 Third Avenue, 24th Floor, New York, NY 10017.
COPYRIGHT 2001 Chief Executive Publishing
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Chief Executive (U.S.)
Article Type:Letter to the Editor
Date:Jul 1, 2001
Words:462
Previous Article:One for the Team.(Jerry Epstein)(Brief Article)
Next Article:There's a New Chief in Town.



Related Articles
Letters in the Editor's Mailbag.(Letters)(Letter to the Editor)
Letters in the Editor's Mailbag.(Letters)(Letter to the Editor)
Letters in the Editor's Mailbag.(Letters)(Letter to the Editor)
Letters in the Editor's Mailbag.(Letters)(Letter to the Editor)
Letters in the Editor's Mailbag.(Letters)(Letter to the Editor)
Letters in the Editor's Mailbag.(Letters)(Letter to the Editor)
Letters in the Editor's Mailbag.(Letters)(Letter to the Editor)
Letters in the Editor's Mailbag.(Letters)(Letter to the Editor)
Letters in the Editor's Mailbag.(Letters)(Letter to the Editor)
Letters in the Editor's Mailbag.(Letters)(Letter to the Editor)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles