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LESSONWARE POSTS AUGUST SALES OF $475,000 THE STUDY GAME NOW SHIPPED TO MORE THAN 1,500 OUTLETS

 LESSONWARE POSTS AUGUST SALES OF $475,000
 THE STUDY GAME NOW SHIPPED TO MORE THAN 1,500 OUTLETS
 DALLAS, Sept. 4 /PRNewswire/ -- Lessonware, Inc., the Dallas-based manufacturer of The Study Game(R), today announced that sales in August 1992, its first month of sales, exceeded US $475,000 (CDN $600,000).
 The company also said that retail orders continued to increase, and that The Study Game has been shipped to 1,562 retail outlets. Retail chains represented include Target, Coles, Ames and Lionel Leisure. The company also has signed a distribution agreement with Ingram Distributors, which distributes books, videos and other products to more than 16,000 bookstores and mass merchants throughout the United States and Canada.
 In addition, Lessonware and Nabisco, Inc., the food product company, are test marketing retail in-store promotions tied to its cereal products that include in-aisle displays, giveaways and entry forms to win free copies of The Study Game.
 Lessonware, Inc. is traded on the Vancouver Stock Exchange (VSE) under the symbol LWL.V.
 "The level of sales and retail acceptance of The Study Game that we are now experiencing marks Lessonware's emergence from a development stage company to an operational entity," said Lessonware President Chris Tyler. "Not only are these developments positive, they also bear out the market research findings we conduct on an ongoing basis to refine our marketing strategies."
 Tyler reported that Lessonware most recently submitted the product for field testing to more than 25 school systems throughout North America. To date 12 have responded with preliminary data, with The Study Game, receiving either an "A" or "B" grade in nine out of 12 categories, including overall quality, ability to improve study habits, ease of use and quality.
 Lessonware also continues to test market its "infomercial," a 30- minute program about The Study Game hosted by actor James Earl Jones, and reports that its August 23rd airings had the highest return to date. At the conclusion of the market test, Lessonware will announce its nationwide rollout schedule in September.
 "Results from test marketing, our infomercial and retailer acceptance tell us that we need to accelerate the national rollout of The Study Game this fall," Tyler said. "To finance that expansion, which calls for additional capital for advertising, inventory and working capital, we intend to raise capital through debt and equity financing over the next several months."
 The Study Game is an interactive video-based learning system that features athletes Magic Johnson, Wayne Gretzky, Joe Montana and Chris Evert, plus scholars and scientists, including astronaut Sally Ride, oceanographer and explorer Robert Ballard, educator Marva Collins and author George Plimpton.
 The Study Game learning system includes a video tape, the Playbook and Daily Planner, plus a Coach's Handbook for parents. Students work in the Playbook along with the video, incorporating supervision and guidance provided by parents. Unlike other educational aids, The Study Game is designed to motivate students and improve learning skills rather than increase knowledge in any one subject.
 The Study Game is available in three versions that target the educational needs of elementary, high school and college students.
 -0- 9/4/92
 /CONTACT: Shelley Spector or Peter Craddick of Spector Associates, 212-929-4008, for Lessonware/ CO: Lessonware, Inc. ST: Texas IN: SU:


LR-SB -- NY045 -- 6998 09/04/92 14:39 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Sep 4, 1992
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