LEGO Company Introduces High-Tech Line of Robotics Products.
The RCX, the revolutionary LEGO Microcomputer:
The heart of this new system is the RCX, an autonomous LEGO microcomputer that can be programmed using a PC. The RCX serves as the brain of LEGO MINDSTORMS inventions. It uses sensors to take input from its environment, processes data, and signals output motors to turn on and off. Users first build their robot using the RCX and LEGO pieces. Then they create a program for their invention using RCX Code, a simple, powerful programming language. Next, they download their program to the RCX using a special infrared transmitter. Their creation can now interact with the environment, fully autonomous from the computer.
LEGO MINDSTORMS Products:
The RCX is featured in the LEGO MINDSTORMS Robotics Invention System, the core set in this new system. The Robotics Invention System includes over 700 LEGO pieces, the RCX, infrared transmitter, light and touch sensors, motors, gears, and a Constructopedia building guide. The Robotics Invention System provides children with guidance to build working robots in under an hour, as well as inspiration for more complex robotic inventions. The LEGO MINDSTORMS Robotics Invention System has an estimated retail price of $200.
"The philosophy behind LEGO MINDSTORMS is to allow children not only to understand technology but also to become creative masters of it. This happens when they design, construct, and program their own real, intelligent inventions," states Kjeld Kirk Kristiansen, President and CEO of the LEGO Group. The technology behind the RCX was developed in close cooperation with the MIT Media Lab, with which the LEGO Company has had a long-standing relationship.
The Company will also launch Expansion Sets that work in conjunction with the Robotics Invention System: RoboSports and Extreme Creatures. Each Expansion Set has an estimated retail price of $50. Please note that users must own the Robotics Invention System in order to use an expansion set.
Starting in September, users can also go to www.LEGOMINDSTORMS.com to get new project ideas, share strategies and programs, and display their own robotics home page. The LEGO MINDSTORMS Robotics Invention System works with all LEGO SYSTEM and LEGO TECHNIC sets.
CONTACT: Switzer Communications, Inc. Ronelle Reed, 415/945-7070 email@example.com