LEADING OFF.Regular readers of Saskatchewan Business will undoubtedly notice this issue is a marked contrast from those past. For the benefit of new readers, the magazine has undergone a significant face lift. Though very proud of our past, this fresh, new look is being implemented with the intent to signify sig·ni·fyv. sig·ni·fied, sig·ni·fy·ing, sig·ni·fies v.tr. 1. To denote; mean. 2. To make known, as with a sign or word: signify one's intent. a new direction for the magazine. While we are, for the most part, the same people who have been bringing you Saskatchewan Business under the banner of Sunrise Sunrise, city (1990 pop. 64,407), Broward co., SE Fla., a residential suburb 8 mi (13 km) W of Fort Lauderdale; inc. 1961 as Sunrise Golf Village. It is a major office and commercial center and the site of Sawgrass Mills, one of the largest malls in the United States. Publishing over the past seven years, an executive decision was made whereby Saskatchewan Business would establish a new, crisper crisp·er n. One that crisps, especially a compartment in a refrigerator used for storing vegetables and keeping them fresh. , sharper image. What you are holding is the first step in implementing this new era. Gone are several familiar features of the former publication -- perhaps most noticeably, the traditional wilderness art images which have depicted de·pict tr.v. de·pict·ed, de·pict·ing, de·picts 1. To represent in a picture or sculpture. 2. To represent in words; describe. See Synonyms at represent. our covers over the past several years and the old masthead mast·head n. 1. Nautical The top of a mast. 2. The listing in a newspaper or periodical of information about its staff, operation, and circulation. 3. . Similarly, some of the formerly regular features are also being replaced with new ones. As for the content of the magazine itself, it will continue to consist of relevant information pertaining per·tain intr.v. per·tained, per·tain·ing, per·tains 1. To have reference; relate: evidence that pertains to the accident. 2. to Saskatchewan business. But the way in which this information is being presented is in a new fashion. Essentially, it is our goal to provide you with more information, more content and more sources than ever before. Similarly, contributing greatly to our new image is a commitment to quality, professional images and photographs. Having attained a certain amount of business knowledge and modest success over the past seven years, we humbly believe that we may have areas of expertise to offer on occasion. Hence, the introduction of this regular feature, Leading Off. Although, whether we indeed have expertise may be subject to question. What is not, however, is whether or not we have an opinion. We do indeed, and it is our intent to share it with you whenever possible in this space. These opinions may or may not coincide with yours. Regardless of your level of agreement, or conversely con·verse 1 intr.v. con·versed, con·vers·ing, con·vers·es 1. To engage in a spoken exchange of thoughts, ideas, or feelings; talk. See Synonyms at speak. 2. , opposition, we encourage your feedback in the form of a letter to the editor. Selected letters will be published, appropriately, in the Letters to the Editor section. These changes are being implemented with you, the readers and advertisers, in mind. We have hired independent auditors Independent Auditor An external auditor with a certified public accounting designation that qualifies him or her to provide an auditor's report. Notes: These auditors aren't affiliated with the company being audited. to conduct surveys with the intent of informing us to what our readers and advertisers want. Therefore, this overall change will be a work in progress over the next several issues. We look forward to not only completing this transformation, but also to sharing our livelihood, commitment and passion regarding Saskatchewan business. Keith Moen, Editor |
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