LAUNCH.com Debuts New Digital Download Section.Business/Entertainment Editors & Music Writers SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif.--(BUSINESS WIRE)--May 3, 2000 LAUNCH.com Joins Forces With Digital Music Providers EMusic.com and Liquid Audio to Create Premier Download Destination LAUNCH Media Inc. (Nasdaq:LAUN) announced today the debut of its Digital Download The LAUNCH Digital Download homepage will initially spotlight select leading digital music providers, including Emusic.com (Nasdaq:EMUS) and Liquid Audio, Inc. (Nasdaq:LQID). These companies will team up with LAUNCH to provide users access to free promotional downloads and the ability to purchase products while remaining contextually associated with the LAUNCH.com experience. LAUNCH will control the advertising inventory for the co-branded sites, using LAUNCH's national sales force to sell the aggregated advertising inventory while giving advertisers access to a broad range of music fans on the Web. LAUNCH will help drive music consumers to the download homepage with featured artists and high-profile promotions. EMusic.com, the Internet's leading seller of downloadable music, enables users to sample and purchase music in the MP3 format. With an expanding collection of more than 100,000 tracks for purchase, EMusic.com has exclusive licensing agreements with over 600 independent record labels. Visitors to the LAUNCH download page can utilize Liquid Audio's software and services to preview and download more than 70,000 singles from a growing catalog with CD-quality sound, online lyrics, liner notes liner notes pl.n. Explanatory notes about a record album, cassette, or compact disk included on the jacket or in the packaging. and album art. In addition, Liquid Audio's open distribution services now support many leading formats including MP3, Dolby Digital A digital audio encoding system from Dolby used in movie and home theaters. First used in 1995, Dolby Digital employs Dolby's AC-3 (Audio Coding-3) coding and compression technology and is the standard for DVD-Video and HDTV. 5. , AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard. , Sony's ATRAC ATRAC - Adaptive TRansform Acoustic Coding 3 and Windows Media, and integrates with leading music players including RealNetworks RealPlayer and RealJukebox and soon AOL's WinAmp. "We are excited to partner with these premier sites to bring our registered users expansive digital download content on the Web and to do it in a way that simplifies the experience for the user," said Dave Goldberg, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of LAUNCH. "Further, this new venture clarifies our position in the music space as a destination site where consumers can satisfy most of their music entertainment needs." "This is a valuable opportunity for Emusic.com to expand the access to our MP3 catalog by aligning ourselves with LAUNCH's innovative download site," said Gene Hoffman, president and CEO of EMusic.com. "LAUNCH is exploring new territory for online music fans, and we're excited to be a part of the journey." "Working with LAUNCH expands the Liquid Music Network of more than 750 sites where consumers can access secure digital downloads," said Dan Steiny, senior director of Affiliate Services at Liquid Audio, Inc. "Now music fans visiting LAUNCH's digital download Web site will have access to our catalog of over 70,000 Liquid downloads from over 1,400 labels and 8,500 artists." About LAUNCH Headquartered in Santa Monica, CA, LAUNCH Media, Inc. (Nasdaq:LAUN) is a media company dedicated to creating the premier Internet music site, LAUNCH.com, by providing music fans with the broadest array of music and music-related editorial content. LAUNCH.com houses the Web's largest music video collection, available streamed on-demand or in pre-programmed channel formats. Additionally, LAUNCH.com offers music customization with LAUNCHcast, an intelligent music service that enables members to design their own streaming music station with high quality audio or video. LAUNCH is engaged in strategic relationships with Sony Music, EMI (ElectroMagnetic Interference) An electrical disturbance in a system due to natural phenomena, low-frequency waves from electromechanical devices or high-frequency waves (RFI) from chips and other electronic devices. Allowable limits are governed by the FCC. Music, Warner Music Group Warner Music Group (WMG) is one of the four major record labels. Warner Music Group also has a publishing arm, Warner/Chappell Music, which dates back to 1929, when Jack Warner, president of Warner Bros. Pictures Inc. , AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Microsoft, NBCi, Intel, RealNetworks, NetZero, Yahoo!, Yahoo! Japan, Tokyo Broadcasting System
About Liquid Audio Liquid Audio, Inc. is a leading provider of software and services for the digital delivery of music over the Internet. The Liquid Audio solution gives musicians, record labels, Web sites and music retailers the ability to publish, syndicate and securely sell recorded music online with copy protection and copyright management. Using the Liquid(TM) Player software, available for free download at www.liquidaudio.com, music fans can preview and purchase downloadable music from the more than 750 affiliate Web sites in the Liquid(TM) Music Network. Traded on NASDAQ under the symbol LQID, Liquid Audio is located in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. . Liquid, Liquid Audio, Inc., Liquid Audio, the Liquid Audio logo, Liquifier and Liquid Music are trademarks of Liquid Audio, Inc. About EMusic.com www.EMusic.com is a Web site for sampling and purchasing music in the MP3 format, which has become the standard in the digital distribution of music. Through direct relationships with leading artists and exclusive licensing agreements with over 600 independent record labels, EMusic.com offers an expanding collection of over 100,000 tracks for purchase -- individual tracks for 99 cents each or entire downloadable albums for $8.99. Emuisc.com features top artists in all musical genres, such as Alternative (Bush, They Might Be Giants, Violent Femmes, Frank Black), Punk (Blink-182, Pennywise, Rancid ran·cid adj. Having the disagreeable odor or taste of decomposing oils or fats. rancid having a musty, rank taste or smell; applied to fats that have undergone decomposition, with the liberation of fatty acids. ), Jazz (Duke Ellington, Dizzy Gillespie, Louis Armstrong, Concord Records), Blues (John Lee Hooker, B.B. King, Buddy Guy), Hip Hop (Kool Keith, The Coup), Country (Merle merle a pattern of coat color pigmentation with dark, irregular blotches on a lighter background. Seen in some Collies and Welsh corgis. In shorthaired dogs, e.g. Great Danes and Dachshunds, the similar pattern is called dapple. Haggard, Patsy Cline, June Carter Cash), Rock (Phish, Elvis Costello, Goo Goo Dolls, David Crosby), World (Nusrat Fateh Ali Kahn, Lee `Scratch' Perry) and Vintage Pop (Liza Minelli, Eartha Kitt, Judy Garland). Since it was founded in January 1998, EMusic (Nasdaq:EMUS) has established itself at the forefront of how new music will be discovered, delivered and enjoyed in the next decade. In addition to having the Internet's largest catalog of downloadable MP3 music available for purchase, EMusic operates one of the most popular families of music-oriented Web sites -- including RollingStone.com, EMusic.com, DownBeatJazz.com and IUMA IUMA Internet Underground Music Archive IUMA Interim Use Material Authorization . The company is based in Redwood City, California, with regional offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, Los Angeles and Nashville. EMUSIC is a registered trademark and EMUSIC.COM is a trademark of EMusic.com Inc. This announcement contains forward-looking statements that involve risks and uncertainties including, among others, LAUNCH Media, Inc.'s operating history, anticipated losses, the unpredictability of its future revenues, competition, risks associated with management of potential growth, and risks of new business areas, international expansion, business combinations, and strategic alliances. Actual results could differ materially from those discussed. More information about factors that potentially could affect LAUNCH's financial results are included in the Company's filings with the Securities and Exchange Commission, including its Registration Statement filed on April 23, 1999, and Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed December 31, 1999, as amended, each available online at http://www.sec.gov. All forward-looking statements are based on information available to the Company on the date hereof, and the Company assumes no obligation to update such statements. |
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