LATINEXPO: First U.S./Latin American marketing conference and exposition to be held in Miami.MIAMI--(BUSINESS WIRE)--April 24, 1995--As the Latin American marketplace becomes increasingly important, a real need exists to understand how to effectively reach and market to the Latin American community. LatinExpo, to be held May 11-13 at the Fontainebleau Hilton Resort & Spa in Miami Beach Miami Beach, city (1990 pop. 92,639), Dade co., SE Fla., on an island between Biscayne Bay and the Atlantic Ocean; inc. 1915. It is connected to Miami by four causeways. , will provide more than 1,000 top marketing and advertising professionals from the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. an opportunity to meet and learn about the creative, economic and cultural nuances of marketing and advertising to Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . A series of conferences, seminars, workshops and market briefings have been scheduled with some of the most experienced and knowledgeable experts in the field of U.S./Latin trade. Speakers will include Linda Stack, director of marketing/Latin America for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) ; Lionel Sosa, chairman of DMB&B/Americas; Michael Domecq, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Domecq Importers; former Coca-Cola Vice President Worldwide Marketing Peter Sealey, and others. Special guest speakers from South America include Peter Burrowes, president, COMCEL COMCEL Comunicaciones Celulares (Guatemala) Cellular of Bogota, Colombia; and Victor Carelli, president, Whirlpool of Argentina and Brazil. Some of the subjects to be covered at LatinExpo include: -- Community Without Borders A number of NGOs have adopted the "Without Borders" tag, inspired by Doctors without Borders.
-- Health-care Marketing in Latin America -- Latins in Media -- Secrets of Global Marketing Success -- How to Buy Print Media in South America -- Developing Global Ad Campaigns -- New Business Opportunities in Latin America -- Interactive Marketing -- Secrets to Export/Import Success -- Market Planning Strategies for Success in Latin America The general sessions will be translated into English, Spanish and Portuguese. ``We are pleased to be part of the first marketing and advertising conference devoted to Latin America,'' said Lionel Sosa, chairman of DMB&B/Americas. ``This event will be a real resource for marketers, advertisers and all business executives who recognize the growing importance of the Latin marketplace and its impact in the business world.'' LatinExpo also will feature an Exposition Hall to showcase products and services designed to help business people initiate or expand their existing sales to Latin America, as well as a guest appearance by comedian and film/TV celebrity, Paul Rodriguez For Rodriguez's son, the professional skateboarder, see . Paul Rodriguez (born January 19, 1955 in Culiacán, Sinaloa, Mexico) is a Mexican American comedian. . Sponsors of this event include DMB&B/Americas, Univision, Editorial America, Time International, The Miami Herald, U.S./Latin Trade Magazine, Independent Business and Business 95 Magazines, ITINET and American Airlines, LatinExpo's official airline. The LatinExpo in Miami Beach, produced by Paradigm International, will be the first of a series of events to be held throughout the Americas including Sao Paulo, Buenos Aires, Mexico City and Santiago. For attendance and exhibition information in the United States call 800/25-LATIN. International call 01-214-753-0900. CONTACT: Andy Palumbo, 718/836-3534 |
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