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LARRY BIRD TEAMS UP WITH McDONALD'S

 LARRY BIRD TEAMS UP WITH McDONALD'S
 BOSTON, Jan. 3 /PRNewswire/ -- Number 33 will soon be number one


at your local McDonald's restaurant. McDonald's of Eastern New England announced today that Boston Celtics star Larry Bird has signed a contract to promote McDonald's newest limited menu addition, the "Big 33."
 The "Big 33" is a fitting tribute to one of Boston's biggest sports stars and a future hall-of-famer. It's a quarter pound of USDA Grade A lean beef with bacon, cheese, barbecue sauce, slivered onions and pickles on a sesame seed bun. It will be available in early 1992 and is expected to be a popular McDonald's menu item.
 "We are so pleased that Larry has agreed to work with McDonald's to promote Big 33," said Debra Koenig, senior regional vice president for McDonald's of the Boston region. "This is McDonald's way of saluting an NBA star who has really enhanced Boston's hometown pride. He is truly a hero among his fans, followers and the NBA."
 Bird will be featured in new radio and television commercials produced in and around Boston for the Big 33 burger.
 McDonald's is the world's leading quick service restaurant organization, serving 22 million people each day in more than 12,000 restaurants in 57 countries with 241 restaurants, alone, in the Eastern New England region. Seventy-five percent of McDonald's restaurant businesses are locally owned and operated by independent entrepreneurs.
 -0- 1/3/92
 /CONTACT: Terry Watterson or Beezee Sullivan of Clarke & Company, 617-536-3003, for McDonald's/ CO: McDonald's ST: Massachusetts, New Hampshire, Rhode Island IN: LEI FOD SU: PDT


DH-PB -- NE006 -- 6633 01/03/92 18:01 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 3, 1992
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