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LANDMARK ENTERTAINMENT GROUP ANNOUNCES COMPLETION OF 'THE WONDERFUL WORLD OF OZ' FEASIBILITY STUDY

 LANDMARK ENTERTAINMENT GROUP ANNOUNCES COMPLETION
 OF 'THE WONDERFUL WORLD OF OZ' FEASIBILITY STUDY
 NORTH HOLLYWOOD, Calif. Oct. 15 /PRNewswire/ -- Landmark Entertainment Group announced today that the feasibility study prepared by The Harrison Price Co. for "The Wonderful World of OZ" theme park and destination resort destined for Kansas City, Kan., has been completed.
 Landmark acknowledged that the OZ project seemed to be moving at a faster pace than most projects of similar size and scope. If the project continues to proceed at the current rapid pace, Landmark projected that the theme park would open the summer of 1996. "With the completion of this independent financial analysis, we have achieved a major step in this project," said Gary Goddard, founder and chief executive officer of Landmark. "Based upon Mr. Price's positive study, I am confident the project will be moving ahead to the next phase of development."
 Joining Goddard in the announcement was James Benedick, vice president of Management Resources, a leading management consulting firm in the theme park industry. "There is no one in the theme park industry with more experience in feasibility analysis than Harrison (Buzz) Price," said Benedick. "We have met with Buzz to review the report, and the numbers appear to be achievable. In view of Landmark's truly unique design and the powerful theme, we believe this theme park has the potential to become a must-see destination in the Midwest."
 Also joining Goddard was Steve Baker of Orlando, Fla.-based Steve Baker & Associates, one of the leading marketing and sponsorship consultants in the theme park industry. "OZ is a family entertainment brand name second only to Disney," Baker asserted. "We have made initial inquiries among potential corporate sponsors, and the response is positive. It's not really surprising. Over 1 billion people have watched the movie, and the book is one of the all-time best-selling books of the 20th Century."
 "The Wonderful World of OZ" will include in its first phase a 60-acre theme park, a four-star hotel and a championship golf course set on a large recreational lake. Future plans for the 900-acre development include additional hotels, a waterpark, an RV park and several additional recreational attractions.
 "OZ is magic," added James Tennant, president of Foote, Cone Belding/Direct, the Chicago-based advertising firm. "Landmark's design of this theme park is spectacular, and, coupled with the demographic trends of the 90s, I believe people will come from all over the Midwest, if not the country, to experience this theme park. The baby boom generation wants to relive treasured memories with their own children, and 'The Wizard of OZ' is one of those memories."
 Kip Frey, vice president of New Business Development at Turner Home Entertainment, whose parent Turner Broadcasting owns the 1939 MGM classic and licensed the theme park rights to Kansas-based OZ Resorts & Entertainment Inc., also attended the announcement. "We are very pleased with Landmark's design of the park," said Frey, "and we are encouraged by the results of the feasibility study. Other groups have approached us for the rights, but never has such a high quality team of professionals in the theme park industry been assembled to accomplish this project. The defining quality of the whole project at this early stage is excellence."
 Robert Baum, managing trustee of The Baum Trust and great- grandson of L. Frank Baum, the author of the original classic, "The Wizard of OZ," as well as thirteen other OZ books, explained, "L. Frank would have been delighted by what Landmark has designed. The Land of OZ is really going to come to life in Kansas, and I am sure that people will come from all over the world to see this unique theme park. The book and the movie have been translated into every major language, and the interest in OZ only seems to grow almost 100 years after the first book was published."
 "The Wonderful World of OZ" is being developed in Kansas City by OZ Resorts & Entertainment Inc., a Kansas-based company that has been working on the project for well over one year. Principals of the company include former Lt. Gov. David Owen, an investment banker and managing director of the Kansas City office of Little Rock, Ark.-based Stephens Inc.; Gus Fasone, Kansas City-based businessman and restaurateur, and Robert Kory, a corporate finance and entertainment attorney from Los Angeles.
 "'The Wizard of OZ' is a true classic in family entertainment," said Kory, executive vice president and chief operating officer of OZ Resorts. "We have tried to assemble one of the finest teams in the theme park industry to develop this project. All of our team members are internationally recognized as leaders in their fields whether in design, feasibility analysis, marketing, operations, food service, sponsorships or hotel development and operations. The high quality of the team's work is self-evident in all the plans and drawings for the project."
 Founded in 1980 by Gary Goddard and Tony Christopher, Landmark Entertainment Group is the world's largest independent themed attraction design company, specializing in creating, master-planning, designing and producing in many mediums. The company's most recent achievement is the design and production of two major theme parks in Japan. Landmark has created some of the most exciting and successful attractions in the industry for clients such as Universal Studios Hollywood, Universal Studios Florida, Six Flags Corp., Busch Entertainment Corp., Caesars Palace and Sanrio Co. Ltd.
 -0- 10/15/92
 /CONTACT: Deborah McLiam, director of Corporate Communications of Landmark Entertainment Group, 818-753-6700 CO: Landmark Entertainment Group ST: California IN: ENT LEI SU:


KJ-LS -- LA005 -- 0253 10/15/92 09:19 EDT
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