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LAKERS-NETS WASN'T A RATINGS GRABBER.


Byline: - Tom Hoffarth

The Lakers' seemingly anticlimatic four-game NBA Finals series against New Jersey was reflected in the national Nielsen TV ratings.

NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
, in the final year covering the NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 exclusively on network TV, went out with the lowest-rated series since the league went to a prime-time format 20 years ago. The average of a 10.2 rating and 19 share for the four games announced Thursday is only bottomed out by the 6.7 rating that Boston-Houston generated on CBS (Cell Broadcast Service) See cell broadcast.  for a six-game series in 1981, before the prime-time format began.

It was also 17 percent lower than the Lakers' five-game win over Philadelphia a year ago.

In Los Angeles, of course, it was must-see TV. KNBC-Channel 4 ended up with 34.0 rating with a 54 share for the decisive Game 4 Thursday - which doesn't take into account the 18,000-plus who watched it on the Staples Center big screen.

That rating wasn't far off from the 36.9/60 numbers that L.A. had for the seventh game of the Western Conference finals at Sacramento. That series did a 16.9/27 nationally.

For the Finals, L.A. averaged a 31.7 rating and 50 share.

NBA network telecasts move to ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 next season, with a bulk of the regular-season and playoff games on ESPN ESPN Entertainment and Sports Programming Network  and TNT TNT: see trinitrotoluene.
TNT
 in full trinitrotoluene

Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene.
.

The rating is the percentage of all homes with TVs, whether or not they are in use. Each rating point represents a little more than 1 million households. Share is the percentage of homes with TVs in use.
COPYRIGHT 2002 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Sports
Publication:Daily News (Los Angeles, CA)
Article Type:Statistical Data Included
Date:Jun 14, 2002
Words:258
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