LA Vision Morphs into Dazzle Multimedia.FREMONT, Calif.--(BUSINESS WIRE)--November 12, 1997--LA Vision, the leading provider of affordable personal video computing products today announced that the company has changed its name to Dazzle Multimedia. The company's products, Dazzle and Snazzi, are based on the MPEG-1 standard which allows the highest quality, full motion video to be captured, edited and placed into popular Windows applications in seconds. "Our new name better reflects the company's goal to bridge the chasm between the consumer's personal computer and entertainment media like video camcorders, television, VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. , Video CDs and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. ," said David Taylor, President of Dazzle Multimedia. "In the few months since we launched Snazzi and Dazzle the response has been absolutely incredible. We've shipped every unit we've manufactured, we've received rave reviews and the number of major distributors and retailers carrying our products has more than tripled." The company also announced that they are relocating the corporate headquarters effective November 24, 1997 to 45778 Northport Loop West in Fremont, California to accommodate their fast pace of growth. About Snazzi and Dazzle Dazzle and Snazzi allow home and business users to add true digital quality, full motion video to their favorite Windows 95-based entertainment and business applications to create full-screen movies and multimedia projects quickly and easily. Users can record their videos on CDs and play them back on their DVD, CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). or video CD players. The company's solutions are based on the MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). (Motion Pictures Expert Group) international standard which has been adopted by industry leaders such as Microsoft, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , DEC, Sony and Hitachi. MPEG-1 has been adopted by the personal computer, consumer electronics, and broadcast industries because it provides superior quality video across an almost infinite range of applications. Snazzi and Dazzle capture video at a "TV quality" 30 frames per second, so what users see on the screen doesn't reflect the typical "herky jerky jerky see biltong. " frame rates often seen with other products using proprietary formats. These video files can then be played back at full screen resolution with exceptional quality. Dazzle is an easy to install 5.25" x 3" external adapter that snaps directly onto a computer's external parallel port in seconds. Snazzi is a PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). add-in card designed to provide more extensive features for power users including advanced editing and video "edit to tape" capabilities. Both products use a friendly five button on-screen software control panel that's easier to use than the typical TV remote control. Users can preview and see recorded images instantly. Both products allow users to capture video and snapshots from any video source including a camcorder, VCR VCR: see videocassette recorder. VCR in full videocassette recorder Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound. , TV, laserdisc An earlier optical disc used for full-motion video and interactive training. It was introduced in the late 1970s and became obsolete in the 1990s. Videodisc systems based on a stylus were introduced (see CED), but only the optical-based LaserDisc survived, although never very popular. or DVD. Finished video and multimedia projects can be stored on hard drives or on removable media or sent to others via the Internet. And Snazzi and Dazzle offer the highest video compression rates available -- approximately 200 times -- so recorded videos won't consume a large amount of disk space and they can quickly and easily travel over the Internet without degrading image quality or taking a long time to download. Unlike other solutions, people receiving video don't need special software or equipment to view these images on their computers. Microsoft has adopted MPEG-1 as its video standard and enabled playback via Windows 95's ActiveMovie. Anyone using a Windows 95 PC can receive a still or a video clip via CD, diskette The official name for the floppy disk. See floppy disk. diskette - floppy disk , or e-mail and can view the movie by simply clicking on the file. Macintosh users can receive and play these MPEG files using QuickTime. Products based on other formats such as MJPEG MJPEG Motion Joint Photographic Experts Group require that both the sender and the recipient use their non-standard products for playback. Dazzle has a suggested retail price of $299 and Snazzi's suggested retail price is $399. About Dazzle Multimedia Dazzle Multimedia, a privately-held company with headquarters in Fremont, Calif., develops and markets personal video computing products that let the mainstream user quickly and easily capture, edit, manage and communicate full motion video and still images. The company's products, Dazzle and Snazzi, are based on the MPEG-1 standard which provides the highest quality video and allows for seamless integration of stills and videos into popular Windows applications. Dazzle Multimedia leverages technology from Digital Equipment Corporation (NYSE NYSE See: New York Stock Exchange :DEC) and C-Cube (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CUBE). Dazzle Multimedia is located at 45778 Northport Loop West, Fremont, CA 94538. Dazzle Multimedia can be reached at (888) 436-4348, (510) 623-5880, or via fax at (510) 623-5894 or via the Internet at http://www.dazzlemultimedia.com -0- Note to Editors: Dazzle Multimedia, Snazzi and Dazzle are trademarks of Dazzle Multimedia. CONTACT: Stirling & Karbo, Inc. Danielle Tatman, 650/513-0977 E-mail: dtatman@skco.com Web site: http://www.skco.com |
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