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LA OPINION/UNIVISION CONDUCT FIRST POLL ON HISPANIC ATTITUDES TOWARD VOTING/POLITICAL ISSUES

 LA OPINION/UNIVISION CONDUCT FIRST POLL ON HISPANIC ATTITUDES
 TOWARD VOTING/POLITICAL ISSUES
 LOS ANGELES, Feb. 18 /PRNewswire/ -- La Opinion, the nation's leading Spanish-language daily newspaper, and Univision have conducted the first poll of U.S. Hispanic attitudes on local and national political issues, their voting habits, and candidate preference.
 The first of its kind research and its ramifications are unprecedented and invaluable this election year when Latinos are increasingly regarded as the potential "swing vote" in both congressional and presidential campaigns.
 The poll dealt with municipal and state issues (such as Los Angeles Mayor Tom Bradley's and Supervisor Gloria Molina's impact on local politics and California Gov. Pete Wilson's tenure), to the proposed trilateral free trade agreement with Mexico, to how Hispanics regard the current Bush administration, its handling of the economy and whether or not they would favor his re-election. Other questions covered topics significant to Hispanics such as immigration, bi-lingual education and national health insurance and voter registration.
 In another unprecedented move, La Opinion has instituted a toll-free telephone number, published in the newspaper, for readers to call in opinions on political issues of most concern to them, as well as on the most important question they would pose to the candidate of their choice. That telephone number is 800-400-2360.
 La Opinion Publisher Jose I. Lozano stated, "This clearly demonstrates a need for ongoing, comprehensive research and prediction on the Hispanic political attitudes and voting patterns and their consequences. La Opinion intends to develop our active involvement in this area and continue to make it available to our readers and the community at large."
 -0- 2/18/92
 /CONTACT: Marti Buscaglia of La Opinion, 213-896-2020/ CO: La Opinion ST: California IN: SU:


DM-AL -- LA027 -- 0129 02/18/92 16:41 EST
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Date:Feb 18, 1992
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