LA Has More Dirt to Face Than NY: Leading Skincare Line Sirface Finds Los Angeles Atmosphere Tougher on Men's Skin Than New York City.

VANCOUVER, British Columbia -- Sirface (www.sirface.net), the new skincare line made especially for men, set out to find whether Manhattan or Los Angeles causes more skin damage due to air quality and pollution. After their two-day test was complete, the results showed that the laid-back, California lifestyle is actually rougher on men's skin than living an everyday existence in the Big Apple.

"Skin condition and aging has a lot to do with proper cleaning and moisturizing, so the men of Los Angeles need to start paying more attention to their skin if they want to keep their reputation for always looking young and handsome!," said Lara Greenstein of Juice, the marketing agency for Sirface Skincare.

Sirface used groups of French maids on both coasts to put almost 1,500 male faces to the test by wiping each face clean with Sirface's trademark Toner and Aftershave with Exfoliant. Although men in both cities were in need of an effective way to clean their skin, Sirface executives were astonished when the cotton balls from Los Angeles picked up more grime than those used on the men of New York.

"This exercise was set up to take the mystery out of skincare by showing men in New York and LA just how simple a quality product can be to use on your face," added Greenstein. "All of the men sampled were shocked by the dirt removed from their pores, but they were also pleased to learn about a more convenient and effective way to rejuvenate and protect their skin from everyday damage."

About Sirface (www.sirface.net)

Sirface (www.sirface.net) is great skincare made simple for men. The company's range of products help men look after their skin effortlessly by providing a calming and soothing effect in four simple steps. With most other product lines, one would need to purchase 9 products to achieve all of the benefits offered by our 4 Simple Steps to Great Skin.

Sirface products are created by highly skilled Formulating Chemists, Chemical Engineers and Lab Technicians with over 100 years of combined experience. Manufactured in California, Sirface is made from the finest quality, non-irritating active ingredients. Our products are gentle enough for men with even the most sensitive skin. None of our products are tested on animals.

You can find more about Sirface on www.sirface.net.

About Sirface Toner and Aftershave

You won't believe the dirt that comes off your face when using this product on a cotton pad. Clarify, tighten and tone your complexion with this effective 3-in-1 formulation that uses the highest quality nutrients, anti-irritants and antioxidants to refresh and deep cleanse.

-- Unclogs pores

-- Removes dead skin cells

-- Helps skin to breathe easier

Most pre- or after-shaves on the market include alcohol, menthol, mint and many other ingredients that could be skin irritants. These often cause drying, rashes and bumps. Sirface(TM) Toner & After-Shave includes White Tea, White Willow-Bark and Olive Leaf, which provide a soothing and refreshing experience.