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L.L. BEAN KICKS OFF 80TH ANNIVERSARY YEAR; 30,000 TURN-OUT IN FREEPORT TO CELEBRATE CATALOGER'S BIRTHDAY

 L.L. BEAN KICKS OFF 80TH ANNIVERSARY YEAR;
 30,000 TURN-OUT IN FREEPORT TO CELEBRATE CATALOGER'S BIRTHDAY
 FREEPORT, Maine, Sept. 20 /PRNewswire/ -- More than 30,000 people turned out to celebrate the 80th anniversary of the nation's foremost outdoor outfitter, L.L. Bean. At a two-day anniversary celebration at the company's hometown headquarters in Freeport, crowds mingled with long-term Bean employees, took part in numerous outdoor activities, enjoyed a traditional New England bean supper and witnessed a dazzling display of fireworks by the world-famous Grucci family.
 "We threw this party to kick off our anniversary year, and thank our customers for their many years of loyal support," said Leon A. Gorman, president of L.L. Bean. "We're delighted that everyone had a wonderful time. We're especially pleased to see the many customers who came here to celebrate with us from as far away as Florida and California.
 L.L. Bean was founded in 1912 by Leon Leonwood Bean. Over the years, it has grown to be the largest cataloger in the outdoor specialty field. All of the weekend's festivities were free and open to the public and featured numerous outdoor activities ranging from fly fishing demonstrations to bike trips and nature walks. On Saturday evening, 20,000 people turned out to witness a spectacular Grucci fireworks display, commissioned by L.L. Bean for the event.
 Throughout the coming year, the company will be celebrating its anniversary with events, promotions, and special programs.
 -0- 9/20/92 R
 /CONTACT: Catherine Harnett of L.L. Bean, 207-865-4761/ CO: L.L. Bean ST: Maine IN: REA SU:


AH -- NYSU003 -- 1441 09/21/92 07:35 EDT
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Date:Sep 21, 1992
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