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L.A.M.B. Sneakers to Be Launched in Partnership with Royal Elastics.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Now that L.A.M.B. has become a must-have brand in apparel and accessories, L.A.M.B. footwear is on its way. Launching in Fall 2005, the new collection is part of a long term licensing partnership between L.A.M.B. and Royal Elastics.

Royal Elastics is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of K-Swiss Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: KSWS) and has become an innovative leader in the fashion footwear Shoe fashion properties



Closed toe pumps
 segment. Royal Elastics first broke thru in the underground fashion scene in London in the late 90's and now is featured in boutiques and better department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores.  from Tokyo to New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

The same "Made with Love" philosophy and attention to detail that are the signature of L.A.M.B.'s apparel collection will carry through in this Sneaker Collection. L.A.M.B. apparel and accessories were launched in Fall 2003 by Grammy winning musician, actress and style icon, Gwen Stefani. Drawing on her eclectic personal style and natural elegance, L.A.M.B. is inspired by all aspects of Stefani's life. The brand is defined by Stefani's innate style, which often features a playful juxtaposition between feminine and masculine. Bold and original graphics are often incorporated into L.A.M.B. creations. "L.A.M.B. represents all things that I love. It's very much about my style and how I like to put things together. L.A.M.B. is something that I want to wear everyday, and I'm really excited to be adding a collection of L.A.M.B. sneakers sneakers
Noun, pl

US, Canad, Austral & NZ canvas shoes with rubber soles

sneakers npl (US) → zapatos mpl de lona; zapatillas fpl 
 to my closet," explains Stefani, who was named "Most Fashion-Forward Artist" by Vogue Magazine.

L.A.M.B., an acronym for Love Angel Music Baby, is also the name Gwen called her childhood dog and a term of endearment en·dear·ment  
n.
1. The act of endearing.

2. An expression of affection, such as a caress.


endearment
Noun

an affectionate word or phrase

Noun 1.
 that she uses for her closest friends. The creation of L.A.M.B. is a natural progression for the musician, who has designed her own clothing her entire life and specifically created much of her tour wardrobe for No Doubt over the past 16 years. "When I was in college and had a show coming up on the weekend, all I thought about was what to wear. I have always been obsessed ob·sess  
v. ob·sessed, ob·sess·ing, ob·sess·es

v.tr.
To preoccupy the mind of excessively.

v.intr.
 with making clothes, and I love putting costumes together for a show," says Gwen.

As Creative Director of L.A.M.B., Gwen Stefani oversees every stitch and intricate detail of each garment and ensures they are "Made with Love." "L.A.M.B. is very detail oriented. Everything matters. Everything counts. I wouldn't stand behind it unless it was perfect," states Stefani. The sneaker collection features classic silhouettes with unique treatments. Inspired mainly by her own closet, the collection incorporates Gwen's number one influence, music. Favorite song lyrics like "I want you all over me like L.A.M.B." "Where did my lamb go?" and "Rolling in cashmere cashmere

Animal-hair fibre forming the downy undercoat of the Kashmir goat. The fibre became known for its use in beautiful shawls and other handmade items produced in Kashmir, India. The fibres have diameters finer than those of the best wools.
, got it in fifth gear, baby" can be found throughout the collection.

In stores this Fall, the L.A.M.B. Sneaker Collection will be available at high-end boutiques and better department stores, with retail prices ranging from $99- $180.

Stefani and No Doubt have sold over 25 million albums worldwide and won numerous awards including two Grammy Awards. In late 2004, Stefani branched out on her own with the hugely successful release of her first solo album Love.Angel.Music.Baby.

K-Swiss Inc. designs, develops and markets an array of athletic footwear for high performance sports use, fitness activities and casual wear under the K-Swiss brand. The Company also designs and manufactures footwear under the Royal Elastics brand. Royal Elastics, a wholly owned subsidiary, is the leading innovator of slip-on, laceless footwear.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:8AUST
Date:Mar 30, 2005
Words:612
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