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L.A. travel industry shows signs of post-9/11 heating.


IT took three years to bounce back: The local travel industry had its strongest showing since the September 2001 terrorist attacks.

In August, the most recent period for which data has been compiled, L.A. County hotels reported an occupancy rate Noun 1. occupancy rate - the percentage of all rental units (as in hotels) are occupied or rented at a given time
pct, per centum, percent, percentage - a proportion in relation to a whole (which is usually the amount per hundred)
 of 81.3 percent--the highest since the Democratic National Convention was in town in August 2000.

Gains at local hotels were matched by traffic through Los Angeles International Airport “LAX” redirects here. For other uses, see LAX (disambiguation).

“KLAX” redirects here. For other uses, see KLAX (disambiguation).

Los Angeles International Airport (IATA: LAX, ICAO: KLAX, FAA LID: LAX
, which saw August volume of nearly 5.9 million passengers, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Los Angeles World Airports Los Angeles World Airports or LAWA is the airport oversight and operations department for the city of Los Angeles, California.

This department owns and operates Los Angeles International Airport, LA/Ontario International Airport, Palmdale Regional Airport, and Van
. That's the strongest showing since August 2001, when more than 6.6 million passengers went through LAX.

The hotel occupancy Noun 1. hotel occupancy - occupancy rate for hotels
occupancy rate - the percentage of all rental units (as in hotels) are occupied or rented at a given time
 gains were matched by higher average room rates, according to data compiled by hospitality tracking firm PKF PKF Peace Keeping Force
PKF Pannell Kerr Foster (accounting firm)
PKF Park Falls, Wisconsin (Airport Code) 
 Consulting. The average daily room rate countywide was $120.48, a 9.5 percent increase over the year-earlier period.

Feeding the growth were increases in both business and international leisure travel, said Bruce Baltin, a PKF senior vice president. Still, Baltin cautioned, the gains have yet to bring revenues per available room, a key measure of a hotel's fiscal health, up to the levels of three years ago.

Hotel occupancy downtown led the market with a 28 percent year-over-year gain, to 74.3 percent. Beverly Hills benefited from international and corporate travel, as did the San Gabriel Valley The San Gabriel Valley is one of the principal valleys of southern California. It lies to the east of the city of Los Angeles, to the north of the Puente Hills, to the south of the San Gabriel Mountains, and to the west of the Inland Empire. , due to its large Asian population and Asian businesses, Baltin said. While the volume of Japanese tourists coming into Los Angeles is not as high as it was prior to Sept. 11, 2001, it too continues to increase.

"August was a very good month for us," said John Stoddard, general manager of the Wilshire Grand in downtown Los Angeles Downtown Los Angeles is the central business district of Los Angeles, California, located close to the geographic center of the metropolitan area. The sprawling, multi-centered megacity is such that its downtown core is often considered just another district like Hollywood or .

Two big events--the computer graphics conference Siggraph and a postal workers convention--brought in 20,351 room nights for the 900-room hotel, compared with 17,000 room nights a year earlier.

The gains come against a backdrop of labor discord at nine of the county's prominent hotels. Unionized workers represented by Unite HERE have been working without a contract for six months and the most recent round of talks broke down on Sept. 2, leading to recent talk of a boycott initiated by the union.

"We're unable to reach an agreement with the unions and that will have some impact on bringing conventions and business to Los Angeles," Stoddard said. "Most of the focus is on San Francisco and Atlantic City. Washington, D.C., and L.A. are waiting to see what happens next."

At LAX, total August passenger volume was 8 percent higher than the year-earlier period. International passenger travel increased 9 percent, while domestic travel was up 7.6 percent. Year-to-date passenger traffic was up 11 percent to more than 41.2 million, compared with roughly 37.1 million for the same period in 2003.

If things continue apace, LAWA LAWA Los Angeles World Airports
LAWA Lawrence's Warbler (bird species) 
 spokeswoman Gaby Pacheco said LAX would end the year with 61 million passengers, equivalent to 1998 levels.
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Article Details
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Title Annotation:Marketplace
Author:Flass, Rebecca
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:Oct 25, 2004
Words:488
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